General Manager

Job Description: General Manager (Western Region)

Company Overview

BT Print & PKG Solutions is a rapidly growing provider of industrial coding, marking, and packaging solutions in India. We specialize in state-of-the-art CIJ (Continuous Inkjet), TIJ (Thermal Inkjet), TTO (Thermal Transfer Over printer), and Laser Marking technologies, alongside advanced packaging material-handling systems. Serving key sectors such as FMCG, pharmaceuticals, dairy, and electronics, we focus on delivering cost-effective, high-uptime operational value to our clients.

Role Summary

• Position Title: General Manager – Western Region Operations & Business Development
• Location: Andheri East, Mumbai (Chunawala Industrial Estate)
• Experience Required: 8-12 years of proven track record in the industrial printing, coding, marking, or packaging machinery industry.
• Employment Type: Full-time

The General Manager will have total P&L responsibility for the Western Region. This leadership role involves driving regional sales strategies, overseeing technical support/service delivery, managing regional inventory (spares & consumables), and leading an energetic team to win customer confidence across Maharashtra and neighboring territories.

Key Responsibilities

1. Business Development & Strategic Growth

• Formulate and execute aggressive sales plans to expand market share for our CIJ, TIJ, TTO, and Laser printer lines in the western region.
• Establish and nurture high-value relationships with major corporate accounts in FMCG, food processing, pharmaceuticals, and manufacturing.
• Identify new market segments and industrial applications for specialized batch printing and handling systems.

2. Operational & P&L Management

• Oversee day-to-day operations of the Andheri East office, ensuring cross-functional alignment between sales, service, and administration.
• Manage the regional budget, operational expenditures, and revenue targets to ensure profitable regional growth.
• Optimize regional supply chain efficiency, focusing on steady inventory levels for critical printer spares and fast-drying industrial consumables.

3. Service Excellence & Customer Retention

• Lead and support the technical service team to maintain top-tier SLAs for on-site repairs, preventative care, and Annual Maintenance Contracts (AMCs).
• Monitor regional customer satisfaction metrics, ensuring minimal downtime and proactive problem resolution for our client base.

4. Leadership & People Development

• Cultivate a high-performance, metrics-driven team culture centered around customer success and technical competence.
• Mentor, train, and structurally evaluate regional sales engineers and technical service professionals.

Candidate Profile & Requirements

• Industry Experience: Minimum 8-12 years of active experience within the industrial printing, batch coding, marking, or packaging machinery industry. Deep domain knowledge of industrial inkjet systems or packaging automation is mandatory.
• Geographical Familiarity: Strong corporate network and understanding of industrial manufacturing clusters across Mumbai, Pune, and the wider western region.
• Educational Background: Bachelor’s degree in Engineering (Mechanical/Electronics/Instrumentation) or a related technical field. An MBA or post-graduate degree in Business Management is highly preferred.
• Leadership Capabilities: Demonstrated experience managing a branch office or a regional P&L, with proven capability in scaling teams and revenue.
• Communication: Exceptional interpersonal and negotiation skills, with the ability to interface comfortably at the C-suite level.

What We Offer

• Highly competitive fixed compensation with performance-linked revenue incentives.
• Comprehensive health benefits and executive travel allowances.
• A highly visible role with complete operational autonomy to shape and drive the company’s western expansion roadmap.