Marketing Coordinator

Role Summary 

The Marketing Coordinator owns the day-to-day execution of QMP's content and marketing engine across all locations — translating the brand's positioning, voice, and content pillars into a consistent, high-quality content calendar. This role coordinates freelancers (videographers, editors, designers) for production overflow, but does not set brand strategy, voice, or positioning — those remain owned by the Founder/CEO. The Coordinator reports directly to the Founder/CEO and is measured on consistency, quality, and growth against the brand brief. 

Reporting & Scope 

— Reports to: Founder & CEO

— Coordinates: external freelancers (videography, editing, design, paid media as needed)

— Does not own: brand positioning, voice changes, campaign concepts, founder content direction — these require Founder/CEO approval

— Scope: Instagram, Threads, and other social channels across Malad, Lower Parel, and Andheri West locations 

Key Responsibilities 

— Build and maintain a weekly/monthly content calendar aligned to the five brand content pillars (Originator & Educator, Founder Fragmented, Craft as Content, Culture Proof, Banter/Voice).

— Source, brief, and coordinate freelancers for shoots, edits, and design assets

— ensuring all output matches the brand's visual identity (blue/white/grey/off-white/beige palette, natural light, texture-forward photography).

— Write captions and copy consistent with brand voice (zero pretense, cool-kitchen energy, banter — not sexual — genuine and relatable).

— Schedule and publish content across all channels, maintaining the target cadence of 5–6 feed posts/reels per week.

— Manage community: respond to comments and DMs in brand voice, monitor mentions and tags, flag culture-proof moments (organic customer reactions, notable guests) as they happen.

— Track and report weekly/monthly performance (reach, views, follower growth, engagement) against benchmarks; flag underperforming formats.

— Coordinate with kitchen/ops teams across locations to source raw content (craft moments, new dishes, day-to-day kitchen energy) without disrupting service.

— Maintain a content/asset library so footage and photography can be reused or repurposed efficiently.

— Flag opportunities for founder-led content (Pillar 2) and prep prompts/topics so founder time on camera is efficient, not open-ended.