Web Developer

The Mission: Develop a high-performance, mobile-first B2B lead generation website for the African market, along with a data-driven marketing roadmap.

Key Responsibilities:

Web Development:

• Build a fast, mobile-first website optimized for lead generation
• Structured product catalogue with SEO-friendly URLs
• High-quality image handling with strong compression (no quality loss)

Infrastructure:

• Setup and manage domain, hosting, and Google ecosystem (Analytics, Search Console)
• Ensure full ownership and transferability of all assets

Admin Panel:

• Dashboard with daily visitor counts
• Region-wise (country-level) analytics
• Product-level engagement insights
• Lead tagging ("Existing" vs "Interested")

Lead Management:

• End-to-end automation (Form → CRM → Follow-up)
• WhatsApp integration with click-to-chat
• Gated catalogue downloads (email/WhatsApp capture)
• Lead qualification fields (country, business type, quantity intent)

SEO:

• On-page SEO with keyword research
• Dedicated product URLs
• Technical SEO best practices

Performance:

• Google PageSpeed score: Mobile ≥85, Desktop ≥90
• Optimized loading speed for image-heavy catalogue

Additional Requirements:

• Geo-targeting capabilities (country-based content/language control)
• Scalable architecture for future B2B expansion
• Bulk product upload capability (Excel/CSV)

Ownership:

• Full access to source code, backend, hosting, and all accounts
• No dependency on freelancer-owned assets

Submission Requirements:

• Timeline for delivery
• Hosting and maintenance cost estimates
• Post-launch support details
• Approach to mobile UI/UX for African markets