Content Writer

We are seeking a creative and detail-oriented Content Writer to develop compelling, informative, and engaging content that strengthens our brand presence and supports business growth. The ideal candidate should be capable of translating advertising concepts into impactful content while showcasing our OOH media solutions, campaigns, and industry expertise.

Key Responsibilities

Website Content

• Create, edit, and maintain SEO-friendly website content.
• Develop content for service pages, media inventory, city pages, landing pages, and company profiles.
• Ensure all website content reflects the company's brand voice and business objectives.

Blog & Article

• WritingWrite informative blogs and industry articles related to:
• Out-of-Home (OOH) Advertising
• Transit Advertising
• Digital Out-of-Home (DOOH)
• Outdoor Branding
• Marketing & Advertising Trends
• Consumer Behaviour
• Campaign Success Stories
• Research industry trends to produce insightful and engaging content.

Marketing & Sales Collateral

Develop:

• Company profiles
• Brochures
• Sales presentations
• Pitch decks
• Capability statements
• Corporate presentations
• Service brochures

Social Media Content

Create engaging captions, campaign posts, reels/scripts, and promotional content for:

• LinkedIn
• Instagram
• Facebook
• YouTube
• Develop monthly content calendars aligned with marketing campaigns.

Client & Campaign Communication

• Prepare case studies showcasing successful advertising campaigns.
• Write client success stories and testimonials.
• Draft email campaigns, newsletters, press releases, and corporate announcements.

SEO Content Writing

• Conduct keyword research in collaboration with the SEO team.
• Write optimized content to improve search engine rankings.
• Maintain readability while incorporating relevant keywords naturally.

Creative Writing

• Develop taglines, advertising copy, campaign slogans, and promotional messaging.
• Support the creative team with copy for hoardings, transit media, brochures, and digital creatives.

Research & Industry Insights

• Stay updated with the latest trends in advertising, media, branding, and digital marketing.
• Conduct competitor research to identify content opportunities.

Required Skills

• Excellent written and verbal communication skills.
• Strong command of English grammar, vocabulary, and storytelling.
• Creative copywriting and editing skills.
• Understanding of SEO writing principles.
• Ability to simplify technical and business concepts.
• Research and analytical skills.
• Strong attention to detail.
• Ability to meet deadlines and manage multiple projects.

Technical Skills

• Microsoft Word, PowerPoint, and Excel
• Google Docs and Google Workspace
• WordPress CMS (preferred)
• Basic understanding of Google Analytics and SEO tools
• Familiarity with AI-assisted content tools (e.g., ChatGPT, Gemini, Claude) is an advantage.
• Basic knowledge of Canva or Adobe Creative Suite is a plus.

Preferred Qualifications

• Bachelor's degree in English, Journalism, Mass Communication, Marketing, Advertising, or a related field.
• 1–2 years of experience in content writing, copywriting, or corporate communications.
• Prior experience in Advertising, Media, OOH, Branding, Digital Marketing, or B2B industries will be preferred.