HRBP Manager

We are looking for a dynamic and business-oriented HRBP Manager to partner closely with Sales, Operations, Client Servicing, Creative, and Support functions to drive organizational effectiveness, employee engagement, performance management, workforce planning, and people development.

The role requires a strong understanding of field operations, sales-driven environments, multi-location workforce management, and organizational growth within the OOH advertising industry.

Key Responsibilities:

Strategic HR Partnership

• Act as a trusted HR partner for business leaders across Sales, Operations, Client Servicing, Creative, and Support functions.
• Understand business goals and align HR strategies to support revenue growth, operational efficiency, and workforce productivity.
• Participate in business reviews and manpower planning discussions.
• Provide data-driven HR insights and recommendations to management.

Workforce Planning & Talent Management

• Collaborate with department heads to identify manpower requirements and skill gaps.
• Drive recruitment planning for corporate, sales, operations, and field staff.
• Support succession planning and talent pipeline development.
• Ensure timely onboarding and deployment of employees across locations.

Performance Management

• Implement and monitor KRA/KPI-based performance management systems.
• Conduct performance calibration discussions with functional heads.
• Drive goal setting, mid-year reviews, annual appraisals, and performance improvement plans.
• Support managers in handling underperformance and capability development.

Employee Relations & Engagement

• Build strong relationships with employees across corporate offices and field locations.
• Address employee concerns, grievances, and workplace conflicts in a fair and timely manner.
• Conduct regular skip-level meetings and engagement interactions.
• Drive employee engagement initiatives, recognition programs, and cultural activities.

HR Operations & Compliance

• Ensure adherence to company policies, SOPs, attendance, leave, and disciplinary processes.
• Partner with HR Operations for payroll inputs, confirmations, transfers, and separations.
• Ensure statutory compliance related to labor laws, PF, ESIC, Shops & Establishments Act, and other applicable regulations.
• Maintain proper documentation for disciplinary actions, warning letters, and employee records.

Learning & Development

• Identify training needs for Sales, Operations, Client Servicing, and managerial teams.
• Coordinate induction, functional training, soft skills, leadership development, and compliance training programs.
• Track training effectiveness and employee development progress.

Field & Operations HR Support

• Support HR processes for mounters, supervisors, site coordinators, operations executives, and other field staff.
• Monitor workforce attendance, deployment, and discipline across project locations.
• Partner with Operations teams to improve workforce accountability and productivity during campaign execution.

HR Analytics & Reporting

Prepare and present monthly HR dashboards covering:

• Headcount
• Attrition
• Hiring status
• Attendance trends
• Leave analysis
• Performance review status
• Employee engagement metrics
• Training effectiveness
• Compliance status

Use HR data to identify trends and recommend corrective and preventive actions.

Desired Skills

• Strong understanding of HRBP framework and employee lifecycle management
• Expertise in performance management and employee relations
• Knowledge of Indian labor laws and statutory compliance
• Experience managing sales and field-based workforce
• Strong stakeholder management and influencing skills
• Excellent communication and interpersonal abilities
• Analytical and problem-solving mindset
• Ability to handle confidential and sensitive employee matters professionally
• Experience with HRMS systems, dashboards, and reporting tools

Preferred Qualifications

• MBA / PGDM in Human Resources
• 6–10 years of progressive HR experience
• Minimum 3 years in an HRBP / HR Manager role
• Prior experience in Advertising, Media, OOH, Retail, FMCG, Infrastructure, Logistics, or multi-location operations will be preferred.