Assistant General Manager - Platform Analytics and Go-To-Market Operations

AGM - Platform Analytics & Insights

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

 

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VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

 

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VIL is an equal opportunity employer committed to diversifying its workforce.

 

Role

Manager – Platform Analytics & GTM Operations

Job Level / Designation

Band M2 - AGM

Function / Department

Digital | Digital Content

Location

Corporate Office, Mumbai

Context for the new role

One of the strategic focus for VIL is to grow its OTT aggregator business under Digital Partnerships portfolio.

This role within the Vi Movies & TV team, includes:

1. Business analytics and monitoring with daily dashboards
2. Funnel monitoring across organic and paid digital promotions
3. Mapping potential business growth opportunities
4. Effective management of finance reporting and GTM operations

Job purpose

Influence key business decisions via data analytics. Drive revenue with effective GTM operations.

Key Result Areas/Accountabilities

• Timely monitoring and reporting of business performance
• Business analytics across platform and marketing to drive action
• Revenue growth driven via effective GTM operations

Key Performance Indicators

• Business growth Reveneu
• ROI on Marketing via optimization of funnels across internal and paid media 

Core Competencies, Knowledge, Experience

Data analysis expertise, Operations Expertise, Team Work, Persuasive, Industry/market knowledge, Nimble, Broad Perspective, Motivated self-starter who thrives in unstructured environments

 

Adequate experience in Data analysis, Martech tools, Marketing operations for digital first products.

Must have technical / professional qualifications

• MBA from a reputed institution
• Advanced excel proficiency
• Martech tools expert (CT, Adobe, Appsflyer)
• Marketing operations exposure
• Content enthusiast

Years of Experience

5- 7 years of experience

Industries to look from

FMCG, e-commerce, digital start-ups, VCs, Media

Ideal Organizations to look from

Amazon, Flipkart, Samsung, Apple, Swiggy, Zomato, Uber, Google, Facebook, ZEE5, SonyLIV, JioHotstar and the likes

Team Size

Individual contributor

Business Size

INR 500cr + GMV

 

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership

Experience Level

Senior Level