Senior Product Manager

Job Purpose

Direct Reports (Position Title)

1. The AVP - Product will support the National Program & Product Manager in executing strategies and initiatives aimed at driving the growth and efficiency of our SME finance business. The role requires a strong understanding of market trends, policy implementation, performance tracking, and process improvement. The AVP will collaborate with various teams to ensure seamless product development, customer onboarding, and retention strategies.

Main Accountabilities

Market and Industry Analysis:

• Conduct in-depth market research to identify trends and opportunities in the SME finance sector.
• Assist in the development of market-related strategies and product offerings that align with business objectives.

Onboarding New Corporates:

• Support program managers in identifying and securing new corporate partnerships.
• Drive initiatives for the growth of the supply chain finance business.

Policy Implementation:

• Assist in the rollout of new policies and amendments.
• Ensure effective communication and training on new policies to all relevant stakeholders.

Performance Tracking:

• Generate and analyze MIS reports to monitor business performance.
• Track key metrics such as disbursements, account numbers, fees, Portfolio at Risk (PAR), Non-Performing Assets (NPAs), and productivity.

Retention Strategies:

• Help devise and implement retention strategies and life cycle management approaches.
• Monitor market dynamics and regulatory changes to adapt retention strategies accordingly.

Strategic Partnerships:

• Identify and develop strategic partnerships with external agencies.
• Facilitate initiatives aimed at customer acquisition and revenue growth.

Automation and Digitization:

• Support the implementation of automation and digitization projects for SME finance products.
• Ensure streamlined processes for enhanced efficiency and customer satisfaction.

Marketing Collaboration:

• Work closely with the marketing team to develop and execute marketing schemes and campaigns.
• Drive initiatives that promote business growth and customer engagement.

Product Innovation:

• Assist in the development and launch of new SME finance products.
• Contribute to the introduction of innovative financial solutions such as Channel Finance, Working Capital Products, Factoring, and Term Loans.

Process Improvement:

• Identify areas for process improvement and support initiatives to enhance customer experience.
• Implement effective retention processes and strategies.

Team Development:

• Identify training needs and facilitate training programs for team members.
• Ensure all employees are well-versed in SME finance products and processes.

Compliance:

• Ensure adherence to company policies, processes, and procedures.
• Maintain a high standard of compliance across all business operations.