Campaign Management Analst

Campaign Management Analst

Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Analst
Qualifications:Any Graduation
Years of Experience:3-5 Years
Language - Ability:English(International) - Proficient
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Create performance reports on an hourly, daily, and weekly basis. • Create & share newsletters with publisher groups• Plan seasonal/critical campaign partnerships in advance• Facilitate publisher bookings relevant to campaign objectives• Own campaign planner end to end with booking & tenancy details• Create & share assets & campaign details with publishers• Monitor promotion status and make reversals based on inputs• Update channel budgets, forecasts & activities for subsequent weeks & months• Optimize campaigns and provide insights on account performance• Conduct regular audits & hygiene checks to ensure correctness of content, promotions & assets across publishers• Analyze channel performance daily for any drops in performance / identify areas where performance can be boosted• Monitor KPIs & flag any inconsistencies proactively
What are we looking for? We are looking for a strong affiliate marketing campaign management expert who can own publisher accounts, manage all Affiliate buying & planning, campaign management as well as reporting activities end-to-end and provide innovations for them. The candidate must have strong work ethics, possess strong communication skills and must be well versed with marketing analysis. The candidate will be expected to not only own the account but also provide recommendations for further growth.• Commission Junction• Tableau• Adobe Reports• Power BI• Advanced Excel & Google sheets skills
Roles and Responsibilities: • Be an account owner for one or more Paid Search accounts• Work on multiple account management and hygiene activities, e.g., creating campaigns & promos, reversing promos, auditing assets & keywords, optimizing campaigns for performance, handling search and Pmax campaigns, performing image audits, etc. • Send hourly, daily, and weekly reports• Provide detailed account insights on account performance and provide optimized actions to improve performance