Campaign Management Analyst - Marketing Operations

Campaign Management Analyst

Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Analyst
Qualifications:BBA/BCom/Post Graduate Diploma in Marketing and Advertising
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? What are the key objectives and expectations from this role? This role requires a strong understanding on B2B Digital Plans and able to operationally execute the plan through the B2B platform. He/She needs to bring the right B2B insights and learnings to support the planning process. This role need to ensure the objective, functionality and processes are align with organization objective to support business growth and engagement. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.
What are we looking for? •Microsoft Excel xperience Required Minimum 3-4 years of working experience in B2B/B2C digital operations (B2B preferred) Experience in E-commerce & Digital Marketing Strong understanding of digital platform management, CRM tools, and operational workflows (Adobe Commerce preferred) Experience using Google Analytics and Google Tag Manager to track and analyze KPI performance. Ability to analyse real time data and generate insights Experience in coordinating with cross-functional teams and above market way of work Technical / Functional / Leadership Skills Required (Please put the most critical information and reflect it in the first 4 points) Strong understanding of digital platform management, CRM tools, and operational workflows(Adobe Commerce experience preferred) Strong attention to detail and ability to manage multiple above markets & projects in a fast-paced environment. Ability to analyse real time data and generate actionable insights (Proven Analytics background/certification) Excellent stakeholder management and cross-functional & above market collaboration skills. Education / Qualifications / Certifications Required (Please put the most critical information and reflect it in the first 2 points) Master/Bachelor’s degree in Digital Marketing Certification with Data Analytics preferred
Roles and Responsibilities: •Have good understanding of organization B2B Digital Channel Strategy and Priorities. This role is responsible in supporting the B2B digital operation. Post finalization of B2B cycle plan, this role needs to understand and take over the plan and execute through the platform. Activities he/she needs to oversee would be based on functionality applicable for the End Markets, such as: Co-ordination with content development team to ensure right contents are being delivered and aligned with End Market as per cycle brief and adapted in line with B2B Digital touchpoint He/She is responsible for delivering B2B reports and insights in line with End Market plans, KPIs, and platform functionalities, including data extraction, maintains daily updated dashboards and providing insights on user behaviour and performance, while supporting EMs with timely, data-driven reporting for decision-making. This role is required to ensure data reflection in the platform and support data/reporting extraction when needed Responsible on B2B data & reporting requirements, CRM setup, Customer segmentation, journey planning, and content targeting and collaborate with B2B Admin Team to support the requirements to deliver on time in full. Ensure all required governance are obtained prior to upload and execution on the B2B platform & meet service level agreements