Senior Analyst - Custom Software Engineering (Marketing Operations)

Custom Software Engineering Sr Analyst

Skill required: Marketing Operations - Adobe Campaign Classic
Designation: Custom Software Engineering Sr Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. Adobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc.
What are we looking for? •Adobe Campaign Classic Expertise: In-depth knowledge of Adobe Campaign functionalities and knowledge of SQL, Javascript. •Database Management: Proficiency in understanding database concepts and its application within campaign management. •Best Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing. •Problem Solving: Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to Adobe tool and campaign execution. •Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders. •API Integration: Exposure to API integration to fully utilize Adobe Campaign Classic API capabilities. •Marketing Automation Best Practices: Knowledge of Marketing Automation best practices. •HTML and CSS: Familiarity with HTML and CSS for email template customization. •Reporting and Analysis: Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights
Roles and Responsibilities: Campaign Planning and Requirements Gathering: •Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) •Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation. •Provide guidance on leveraging Adobe Campaign Classic capabilities to achieve campaign goals effectively. Adobe Campaign Classic Configuration and Development: •Create and configure offers, workflows, mail templates, landing pages, and automations, to support campaign execution. •Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications. Campaign Execution and Management: •Set up and execute email, SMS, direct mail, social/paid and other marketing broadcast, or journey-based campaign using Adobe Campaign Classic. •Create landing pages within Adobe Campaign Classic tool as per brief provided. •Ensure accurate targeting and segmentation of campaign audiences. •Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders. •Conduct A/B testing and optimization to improve campaign effectiveness and customer experience. •Troubleshoot and resolve any technical issues related to campaign execution. Work Orchestration and Data hygiene: •Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders. •Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. •Complete all required reports so that accurate numbers are reported to both client and leadership.