Deputy General Manager - Marketing

Deputy General Manager – Marketing

About Business:

Adani Group: Adani Group is a diversified organisation in India comprising 10 publicly traded companies. It has created a world class logistics and utility infrastructure portfolio that has a pan-India presence. Adani Group is headquartered in Ahmedabad, in the state of Gujarat, India. Over the years, Adani Group has positioned itself to be the market leader in its logistics and energy businesses focusing on large scale infrastructure development in India with O & M practices benchmarked to global standards. With four IG rated businesses, it is the only Infrastructure Investment Grade issuer in India.

Adani Airports Holding Limited: Adani Airports Holding Limited is reshaping the aviation landscape, transforming airports into dynamic hubs of connectivity, innovation, and service excellence. By prioritizing passenger experience, leveraging state-of-the-art technology, and enhancing operational efficiency, we are redefining airport infrastructure across India. Our vision is to create world-class airports that serve as gateways to regional development and global connectivity, positioning Adani Airports as a leader in the aviation sector with a focus on sustainable growth and community impact.

Job Purpose: Lead - Marketing is responsible for spearheading the implementation of comprehensive and strategic marketing initiatives aimed at enhancing the visibility and reputation of Adani Group's airport offerings. This role focuses on driving brand awareness, attracting new customers, and fostering sustainable revenue growth through innovative and targeted marketing campaigns.

Implementation Marketing Strategies:

Lead the execution of comprehensive marketing strategies to promote Adani Group's airport offerings across various channels.

Conduct thorough market research to understand customer preferences, competitor offerings, and industry trends to inform marketing strategies and campaign development.

Brand Management and Positioning:

Oversee the creation and implementation of a strong brand identity for Adani Group's airport outlets, ensuring consistent brand messaging.

Uphold Adani's brand values in all interactions and build strong relationships to fortify brand trust and loyalty.

Market Research and Consumer Insights:

Conduct market research to understand customer preferences, competitor offerings, and industry trends. Leverage these insights to inform marketing strategies and campaign development.

Digital Marketing and Social Media Management:

Lead the development and implementation of a digital marketing strategy, including website management, SEO, social media marketing, and online advertising campaigns.

Keep up with digital and AI advancements to enhance business and maintain competitiveness.

Stakeholder Management:

Build and maintain strong relationships with internal stakeholders and external partners to ensure alignment and support for marketing initiatives.

Coordinate with creative agencies and vendors to produce high-quality promotional materials that align with the airport’s brand.

Performance Analysis and Reporting:

Regularly monitor and analyse marketing campaign performance, track key metrics, and provide data-driven insights to optimize marketing strategies.

Demonstrate the effectiveness of marketing efforts through comprehensive reporting and ensure regulatory compliance.

Team Leadership and Development:

Encourage team collaboration and accountability, fostering a culture of continuous improvement to meet organizational goals effectively.

Mentor and coach team members, identifying high-potential individuals and developing them into future leaders through focused development plans.

 

Key Stakeholders - Internal:

Head - Non Aero (Large/Regional)

Direct Supervisors & other Department Leaders

Corporate Office

Sales & Advertisement Team

Corporate Marketing Team

Customer Service Department

Finance Department

IT Department

Key Stakeholders - External:

Airlines and Travel Agencies

Passengers/Guests

Advertising & Media Agencies

Market Research Firms

Government Regulatory Bodies (e.g., FSSAI)

Airport Authorities & Industry Associations

 

Education Qualification:

Bachelor’s Degree in any discipline with MBA in sales and marketing from an institute of repute with additional certifications in Aviation Management or Marketing can be advantageous.

Work Experience:

10+ years of experience in marketing, aviation or travel industry, digital marketing, brand management, and partnership development is essential. Proficiency in data analytics and a track record of successful marketing campaigns are highly valued.

Experience Level

Senior Level