Deputy General Manager - Marketing and Branding (Automotive Accessories)

Responsibilities & Key Deliverables

Job Description

Position Title: DGM - Marketing & Branding, Accessories
Department: Mahindra Auto Accessories Team
Location: Mumbai, Maharashtra
Reporting To: VP & Head - Merchandising & Accessories Business

Role Overview

As part of the Mahindra Auto Accessories team, the Marketing & Branding Lead will drive the end-to-end brand strategy, marketing initiatives, and communication for the Vehicle Accessories Business Unit. This role is critical in building strong brand equity, driving product visibility, and ensuring impactful storytelling across channels. The incumbent will lead marketing campaigns, strengthen digital presence, and enable successful product launches while managing key stakeholders and agency partners.

Key Responsibilities

Brand Strategy & Marketing Leadership

Lead brand marketing, campaigns, and communication strategy for the Vehicle Accessories Business.
Drive brand positioning and ensure consistency across all consumer touchpoints.

Marketing Planning & Execution

Own the annual marketing calendar, campaign planning, and execution roadmap.
Manage marketing budgets effectively to maximize ROI and impact.

Campaigns & Product Launches

Drive brand awareness initiatives and lead go-to-market strategies for product launches.
Ensure impactful execution of campaigns across digital, retail, and offline channels.

Digital & Content Presence

Strengthen Mahindra Accessories’ digital presence across platforms.
Oversee content strategy in collaboration with internal teams and agencies.

Agency & Stakeholder Management

Manage external agencies for creative, digital, and media execution.
Collaborate across functions (design, merchandising, sales) for integrated campaign delivery.

Team Leadership

Manage and mentor the team & foster a high-performance, collaborative, and creative team environment.

Experience

Key Skills & Competencies

• Strong expertise in brand marketing and campaign management.
• Proficiency in digital marketing and integrated communication strategies.
• Experience in agency management and stakeholder coordination.
• Strong strategic thinking and consumer-centric mindset.
• Excellent leadership, communication, and project management skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.

Industry Preferred

Qualifications

Experience & Qualifications

• 8–10 years of experience in marketing, branding, or communications, preferably in automotive, lifestyle, or consumer brands.
• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• Proven experience in leading campaigns, managing agencies, and driving brand growth initiatives.

General Requirements

Our commitment to Diversity, Equity, and Inclusion

How We Work (Culture)

At Mahindra, we put our customers first and build products that help them Rise. We take ownership, move with speed, and collaborate deeply to solve real problems with simplicity and conviction. We value diverse perspectives, data-driven decisions, and a bias for action. Above all, we hold ourselves to high standards to create SUVs that are bold, reliable, and meaningful — reflecting Mahindra’s commitment to innovation, authenticity, and progress.

Why Join Us

You will be at the heart of creating iconic SUVs and accessories that resonate with millions of customers. Your decisions will shape India’s automotive landscape and define Mahindra’s product leadership journey.

Our Commitment to Diversity, Equity & Inclusion

We believe diversity fuels innovation and strive to create a workplace where everyone feels valued and included. Mahindra is an Equal Opportunity Employer, welcoming applicants from all backgrounds and ensuring fair consideration regardless of personal characteristics protected by law. We encourage diverse talent to apply and are committed to providing an accessible, inclusive experience for all candidates.