Growth Manager - Digital Video Entertainment

Growth Manager, Prime Video India, Prime Video

Amazon Prime Video is shaping the future of digital video entertainment. Our mission is to offer customers the widest selection of digital video content including Amazon original content, favourite TV series and Movies, while making it trivially easy for them to enjoy they favourite content wherever and whenever they want. We have a goal to become the entertainment destination for customers in India while delighting our customers with a great service and broad content.

We are looking for a versatile Growth Manager who is responsible for designing and executing the strategy to drive Prime Video growth in India. This person will be leading programs and initiatives to drive customer acquisition and subscriber growth, including growing revenue streams, as well as improving our customer engagement and retention for Prime Video. Additionally they will work in collaboration with the Central and Regional Product, Programming, Marketing, Engagement, Ads, Customer Insights, Payments and Distribution teams to define the priorities and key projects to drive growth and engagement This role will also focus on cross-benefit initiatives, pricing strategies, industry players bench-marking as well as customer understanding. The role is responsible for the planning, execution, forecasting and continual testing and improvement of demand marketing, working closely with our Finance team. As a result of the broad scope and critical nature of the position, the role will interact with leadership at multiple levels in the company



Key job responsibilities
- Drive Growth and Customer Acquisition initiatives across teams for country/region

- Create and execute comprehensive strategies to drive new customers to Prime Video across all our channels (web, mobile, Living Room Devices, distribution partnerships)

- Define and execute strategies to drive customer customer retention

- Own and present to senior leadership key performance metrics around customer acquisition, and retention

- Procure, negotiate, manage and leverage strategic relationships with internal and external partner teams to drive key performance metrics

- Develop a strong culture of rapid experimentation, measurement, and iteration; use data to measure and understand customer behaviour and apply/share those insights to be used more broadly

- Collaborate with other teams of the Prime Video org, including Central Marketing, Product and Payments, Business Intelligence, Programming, Finance, Ads, Engagement,Legal among others, to drive customer acquisition, engagement, retention and revenue growth

Basic Qualifications

- 3+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels

Preferred Qualifications

- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives

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Experience Level

Mid Level