Senior Analyst - Decision Science and Digital Analytics

I&F Decision Science Practitioner Specialist

Skill required: Delivery - Digital Analytics
Designation: I&F Decision Science Practitioner Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 Years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com. We’re Accenture Marketing Operations. We’re the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client’s business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses. You will be working as part of the Marketing Operations team, turning consumer data into actionable insights to ensure consumer-centric strategy and plan development that strengthen CRM strategies, campaign performance, and overall marketing outcomes. You will contribute to building reports and dashboards that provide visibility into consumer behavior and campaign performance while supporting initiatives that unify consumer data across markets. By continuously improving data processes and embedding governance standards into daily operations, you will help deliver timely, relevant, and impactful insights that drive marketing effectiveness and consumer engagement. You will be responsible for breaking down the end-to-end process to identify automation/improvement opportunities and create automation / transformation roadmaps.
What are we looking for? • Primary skillset should be storytelling, insight generation and presentation with 4+ years of experience • Proven experience in consumer and market research tools (brand tracking, panel/sales, segmentation) • Strong quantitative and qualitative insights toolkit with the ability to synthesize inputs • Strong commercial acumen with a deep understanding of consumer needs, attitudes, and behaviors • Agency/third-party management and stakeholder steering experience • Knowledge of QA practices, version control, and documentation standards • Excellent communication skills (verbal and written) • Attention to detail and ability to work in high pressure environment • Familiarity with BI tools (Tableau, Power BI, Looker) and research platforms • Exposure to FMCG/global stakeholders in English-speaking setups • Strong team player with collaboration and problem-solving skills • Exposure to advanced analytics tools and emerging data technologies
Roles and Responsibilities: • Deliver end-to-end consumer insights: scope briefs, coordinate with data team, ensure data accuracy, and provide decision-ready outputs • Translate data into clear reports, dashboards, and presentations tailored to stakeholders • Act as SPOC for Insights requests, prioritizing and managing timely delivery with high quality • Maintain data hygiene, documentation standards, and track service KPIs • Support insights strategy and identify opportunities for process improvement • Build strong cross-functional relationships to align priorities and share knowledge • Present insights to management, linking findings to strategic and actionable recommendations