Marketing Research Manager - Innovation & Client Consulting

Manager

Job Description

Objective

Manage end-to-end innovation research studies (concept & product testing), deliver high‑quality insights and recommendations, and act as a trusted client partner while coaching junior team members and ensuring excellence in project delivery.

Key Responsibilities

Client Consulting & Relationship Management

• Serve as a trusted advisor by understanding client needs and delivering impactful insights.
• Lead day‑to‑day client communication; manage queries and tricky conversations with minimal senior involvement.
• Present results with clear storytelling and actionable recommendations.
• Participate in client planning/briefing meetings; link client needs to BASES solutions.

Project Management & Delivery

• Support proposal development and ensure designs meet specifications.
• Align with internal teams on on test design, questionnaires, and analytical plans.
• Execute and review questionnaires and study inputs.
• Being able to execute studies end to end when needed.
• Oversee project timelines and quality; communicate risks proactively.
• Analyse data, finalize reports, and ensure on-time, high-quality deliverables.

Thought Leadership & Category Knowledge

• Build deep understanding of category dynamics, industry trends, and BASES tools.
• Provide early-stage consulting on innovation improvement and decision optimization.
• Contribute to internal and client-facing thought leadership.

Team & People Development

• Coach and mentor junior analysts; review their work to strengthen analysis and storytelling.
• Role model professional behaviour and collaboration across teams.

Required Skills & Competencies

• Strong analytical and problem-solving skills; ability to interpret forecasts.
• Excellent communication and presentation abilities with consultative storytelling.
• Solid project management, organization, and multitasking capability.
• Strong business acumen, client orientation, and comfort in digital/virtual work environments.

Knowledge & Tools

• Marketing research methods, statistics, and experimental design.
• Familiarity with in‑market data and innovation metrics.
• Proficiency in MS PowerPoint, Excel, and Word.

Qualifications

• Bachelor’s degree required; postgraduate/MBA preferred.
• 4+ years of experience in marketing research, ideally with innovation testing (concept/product).
• Experience coaching junior team members and presenting to clients.

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

Experience Level

Mid Level