Marketing Manager - Healthcare & Pharmaceutical

Marketing Manager

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Marketing Manager

A healthier future. It’s what drives us to innovate. To continuously advance science & ensure everyone has access to the healthcare they need today & for generations to come. Creating a world where we all have more time with the people we love.

That’s what makes us Roche.

Your Opportunity

• You are a Multi-Channel Marketer who is a versatile leader responsible for driving the brand across the entire patient journey. Your role integrates scientific promotion to HCPs, trade marketing excellence in retail, & digital/e-commerce innovation into a seamless brand experience who can pivot between clinical data interpretation for doctors & shopper-behavior strategies for retail pharmacists.

• As a part of global organization, we regularly work with local, neighboring, regional & global teams to drive marketing initiatives, including new product launches & campaigns collaborating with relevant stakeholders on ongoing & future developments. You will proactively & independently; build, execute & own brand growth strategy for the company’s product portfolio assigned to you that is in line with global organizational strategy & overall priorities.

• Leverage Generative AI tools to accelerate the creation of scientific content for HCPs and creative assets for DTC/Retail channels, ensuring brand consistency and speed-to-market.

• You will work under the leadership of Marketing Head and closely collaborate with Marketing Managers to create & execute a multi-channel marketing plan leading to a seamless user journey delivering a delightful user experience.

• You will actively manage cross-functional stakeholders such as but not limited to, i.e. Sales, Procurement, Logistics, Finance, Taxation, Legal, Quality, & Regulatory etc. to deliver projects from brief through to delivery & manage external stakeholder & agency management i.e. creative agency, media agencies, vendors, distributors, etc. to meet business requirements thereby ensuring service level agreements & quality of services to deliver monthly sales.

• You will also co-ordinate with Strategy, ComEx & Field Teams to understand sales trends & business developments. You will conduct regular market visits to learn competition activity & consumer behavior to generate market feedback by engaging with HCPs, Retail Pharmacies and Patients generating first-hand understanding to refine marketing campaigns.

• You will implement & execute market research projects with multiple research agencies & as per identified needs. Convert insights into real opportunities & campaigns that drive the brand & business. You are comfortable working with big data, market research, customer surveys & web analytics tools to understand customer needs that help discover competitive & functional gaps to identify served & underserved needs & opportunities.

• You can conceptualize & execute patient support programs (PSPs) to enable high-value product selling & brand loyalty. Determine town & outlet penetration strategies to meet growth plans, ensuring the right GTM model for retail pharmacies & distributors. Maximize sales through superior trade visibility, distribution expansion, & customer engagement initiatives. Ensure trade marketing efforts are synchronized with mainline marketing & scientific initiatives. Develop & support in executing marketing plans for health & digital solutions to enhance engagement & usage in the digital arena.

• Define & manage marketing budgets while ensuring 100% compliance with legal requirements & internal SOPs.

• Be adept at conducting MarCom & campaign analysis generating reports to present learnings that drive brand growth. Use AI-driven insights and big data to discover competitive gaps and identify underserved patient needs. Perform predictive sales trend analysis to inform organization lead and lag indicators.

Who you are

• You are a “Creative Mind” who is / aspires to become a "Full-Stack Marketer" who can navigate the scientific rigors of HCP promotion while maintaining the agility of Retail/DTC & the technical fluency of Digital/E-commerce.

• You hold a bachelor / master’s degree in science / pharmacy / biotechnology / health sciences + a full time MBA from a top tier institute with at least 3+ years of experience in OTRx / healthcare OTC / pharmaceutical / med-tech / FMCG industry.

• You have experience in healthcare marketing e.g. medical devices, pharma & allied new product launches, establishing premium/luxury brands and find your purpose in helping patients and their families reduce the disease burden.

• You are a multi-tasker who can / have demonstrated success in managing multiple customer types & business models as well as digital tools to develop the right marketing mix.

• You are enthusiastic, self-starter, result driven manager to lead & own the brand story through multi-channel marketing with integrity, courage and passion.

 

 

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.

Experience Level

Mid Level