Marketing Manager - Oncology and Genomics

Marketing Manager - Oncology

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

About ThermoFisher

ThermoFisher Scientific Inc., founded in 1956, is a global leader in scientific discovery, clinical care, and advanced manufacturing. The company employs more than 125,000 professionals worldwide and reported revenue of $42.88 billion for 2024. ThermoFisher operates across four major segments: Life Sciences Solutions, Analytical Instruments, Specialty Diagnostics, and Laboratory Products and Biopharma Services. Its portfolio includes brands such as Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon, and PPD.

Position Summary

The Marketing Manager – Oncology is responsible for driving strategic and operational marketing initiatives for oncology-focused NGS solutions across South Asia. The role partners closely with regional Market Development, Commercial, Medical Affairs, and Global Business Unit teams to execute campaigns, support territory-level growth, strengthen clinical engagement, and expand adoption of genomics in cancer diagnostics.

Key Responsibilities

Strategic Marketing & Business Planning

• Develop and execute cross-functional marketing strategies to accelerate adoption of oncology NGS solutions across South Asia.
• Support regional business objectives with clear ownership of marketing performance, demand generation, and revenue growth metrics.
• Lead segmentation, competitive analysis, pricing insights, and portfolio lifecycle management for oncology sequencing workflows.

Go to Market & Commercial Enablement

• Build targeted sales enablement programs aligned with regional go-to-market strategy, including clinical evidence communication, product positioning, and educational tools.
• Coordinate regional marketing and commercial strategy meetings with country leadership to ensure alignment on oncology growth plans.
• Drive new product introductions (NPIs), product upgrades, pricing proposals, and territory-level positioning initiatives.

Campaign Execution & Customer Engagement

• Adapt global and APAC oncology marketing campaigns for local execution, ensuring relevance to clinical oncology and translational research markets.
• Lead development and localization of digital content, scientific materials, and communication assets to strengthen precision oncology awareness.
• Organize and execute congresses, symposia, customer events, and scientific engagement activities to showcase NGS solutions.

Stakeholder Management

• Build and maintain strong relationships with oncology KOLs, molecular pathology labs, cancer centers, and clinical research institutions.
• Establish reference sites for oncology NGS workflows and drive collaborations supporting clinical adoption.
• Create structured feedback loops with commercial teams, clinicians, and partners to refine messaging and improve customer experience.

Market Insights & Research

• Conduct regional market intelligence, VOC studies, workflow assessments, and adoption-barrier evaluations to inform strategy.
• Assess competitive landscape and refine product positioning to deliver AOP goals and increase share in oncology diagnostics.
• Support channel partners, distributors, and clinical laboratories with training programs and technical/marketing resources.

Knowledge, Skills, and Abilities

• Strong communication, analytical, and planning skills; ability to simplify complex oncology and genomics concepts into actionable marketing strategies.
• Demonstrated experience in strategic marketing, demand generation, or product management within life sciences or diagnostics.
• High learning agility with ongoing interest in precision oncology, genomics, and molecular diagnostics.
• Ability to manage multiple projects, influence cross-functional teams, and thrive in a fast-paced matrix environment.
• Strong stakeholder management and interpersonal skills with the ability to build trusted relationships across clinicians, researchers, and commercial partners.
• Comfortable driving change, enabling adoption of innovative genomic technologies, and presenting scientific/market insights to senior leadership.
• Willingness to travel as needed.

Qualifications

• PhD, MD, or Master’s degree in Life Sciences, Molecular Biology, Genomics, Oncology, or a related field; MBA in Marketing preferred.
• 5+ years of marketing or commercial experience in life sciences, molecular diagnostics, genomics, or precision medicine.
• Clinical background (Dr.) or experience in oncology diagnostics/NGS is strongly preferred.
• Commitment to diversity and inclusion.

Experience Level

Mid Level