Marketing Platform Automation Specialist

Marketing Platform Auto Specialist

Skill required: Marketing Operations - Braze Customer Engagement Platform
Designation: Marketing Platform Auto Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The HTML Quality Analyst is responsible for ensuring the accuracy, functionality, and quality of HTML content used for Campaigns created in Marketing Automation platforms like Salesforce Marketing Cloud, Adobe etc. This role requires a strong understanding of HTML coding and email best practices, as well as the ability to troubleshoot and fix any rendering or display issues that may arise across different email clients and devices. The HTML Quality Analyst will work closely with the marketing, project manager, campaign developer and technical teams to ensure that all email campaigns are visually appealing, responsive, and comply with industry standards. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. Braze is a customer engagement platform for multichannel marketing. Understand the delivery of platform capabilities for clients from architect, solutioning, development, testing.
What are we looking for? • Proficiency in HTML: Strong knowledge of HTML coding, including the ability to hand-code responsive emails that render correctly on various devices and email clients. • Marketing platform experience: Experience in working with Braze, Salesforce Marketing Cloud (SFMC) or a similar marketing automation platform for building and deploying email campaigns. • Email Testing: Familiarity with email testing tools and techniques to identify and address rendering issues across different email clients and devices. • Quality Assurance: Excellent attention to detail and the ability to perform thorough quality checks on email content to ensure accuracy and functionality. • Problem-Solving: Strong troubleshooting skills to diagnose and resolve technical issues related to email rendering and coding. • CSS and JavaScript: Basic knowledge of CSS (Cascading Style Sheets) and JavaScript for enhancing email templates with interactivity and dynamic elements along with knowledge of personalization scripting like AMPscripts, Server-side Java script, Liquid etc. • Email Design: Understanding of email design principles and the ability to create visually appealing and engaging email templates. • Marketing Automation: Familiarity with marketing automation concepts and strategies to optimize email campaigns and customer journeys. • Coding Best Practices: Knowledge of coding best practices, email deliverability, and anti-spam measures to ensure optimal email performance.
Roles and Responsibilities: •HTML Coding: • Create, modify, and test HTML templates and email content in Marketing Automation platforms like Salesforce Marketing Cloud. Adobe etc. to ensure they display correctly and consistently across various email clients and devices. Quality Assurance: • Perform thorough quality checks on email templates, dynamic content, and landing pages to verify the accuracy of content, links, and dynamic personalization. Email Rendering: • Troubleshoot and fix rendering issues that may occur in different email clients (e.g., Outlook, Gmail, Apple Mail) and various devices (desktop, mobile, tablets).. Email Testing: • Conduct comprehensive testing of email campaigns, including A/B testing, to optimize deliverability and engagement. Compliance and Best Practices: • Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam laws. Collaboration: • Work closely with the project manager and development teams to implement email templates and troubleshoot technical issues. Documentation: • Maintain detailed documentation of email templates, coding guidelines, and QA processes to ensure consistency and knowledge sharing within the team. Continuous Improvement: • Stay up to date with the latest trends, technologies, and email marketing best practices to continually improve the quality and effectiveness of email campaigns. Work Orchestration and Data hygiene: • Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders. • Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. • Complete all required reports so that accurate numbers are reported to both client and leadership.