Senior Manager Upstream Strategy & Execution

Main Responsibilities

• Lead and drive new corporate hospital activations to generate business growth opportunities across all three ANI portfolios.
• Contribute strategically to develop the ethical marketing plans for the year and lead execution for the same.
• Developing marketing and GTM plans for new launch and existing brands.
• Independently drive market shaping initiatives by focusing on execution of HCP education and promotion plans.
• Formulation of communication development for healthcare practitioners in coordination with creative agency.
• Building strong marketing programs to engage HCPs effectively. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.
• Responsible to drive evaluate newer indications/opportunities to expand and grow business through continuous collaboration with ethical sales team.
• Ensure complete compliance to ethics & compliance SOPs, including timely submission of completed documents.
• Support the brand team to liaison with Market Research agencies to gather insights from consumers / Healthcare Practitioners to support Brand strategies and track Brand equity with consumers / HCPs.
• Independently handle strategizing & execution of all scientific engagements across three portfolios.

QUALIFICATION

• MBA (Sales/Marketing) or B. Pharma graduate with 5–6 years of relevant experience.
• Strong exposure to Analytics, Power BI (dashboard design, development, and end-user support), and SAP.
• Excellent presentation, communication, and stakeholder management skills, with the ability to engage effectively with both internal and external stakeholders.
• Demonstrated ability to analyze data, generate insights, and support business decision-making.
• Willingness to travel across India for business requirements, with approximately 25% travel as part of the role.