Campaign Manager - Customer Acquisition and Offer Management

Senior Process Manager

Description

Job Title: Campaign Manager – Customer Acquisition & Offer Management

Location: Mumbai

Experience: 5+ Years

Shift: EMEA Shift

Role Overview:

We are looking for an experienced Campaign Manager to drive customer acquisition, campaign execution, and offer strategy. The ideal candidate will have strong expertise in planning and managing end-to-end campaigns, optimizing performance, and driving business growth through data-driven decisions.

Key Responsibilities:

Plan, execute, and optimize multi-channel marketing campaigns (digital, email, paid media, partnerships, etc.)

Drive customer acquisition strategies to increase new user growth and improve conversion rates

Design and implement targeted offers, promotions, and lifecycle campaigns

Collaborate with cross-functional teams including sales, product, analytics, and creative teams

Monitor campaign performance using KPIs such as CAC, ROI, CTR, conversion rates

Perform A/B testing to optimize campaigns and offers

Analyze customer behavior and segmentation to improve targeting and personalization

Manage campaign budgets and ensure efficient allocation of resources

Work with CRM tools and marketing automation platforms for campaign execution

Prepare performance reports and present actionable insights to stakeholders

Required Skills & Qualifications:

5+ years of experience in campaign management / growth marketing / customer acquisition

Strong understanding of digital marketing channels (Google Ads, Meta, affiliates, email marketing)

Experience in offer management and promotional strategy

Hands-on experience with analytics tools (Google Analytics, Excel, BI tools, etc.)

Familiarity with CRM tools (Salesforce, HubSpot, MoEngage, etc.)

Strong analytical and problem-solving skills

Excellent stakeholder management and communication skills

Ability to work in a fast-paced, performance-driven environment

Preferred Background:

Experience in BFSI / Fintech / Credit Card campaigns is a plus

Exposure to EMEA market campaigns will be advantageous

Prior experience in performance marketing or lifecycle marketing