Analytics Specialist - Omni-Demand Generation Performance Measurement

Specialist, ODG Performance Measurement

Relocation Assistance Offered Within Country
Job Number #172873 - Mumbai, Maharashtra, India

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Role Title: CBS Analytics Specialist – Omni-Demand Generation (ODG) Performance Measurement & Integration

 

 

 

 

About the Role

 

At Colgate-Palmolive, we are reimagining how data drives brand growth. We are seeking a CBS Analytics Specialist to join our Global team, focusing on the measurement, analysis, and reporting of our Omni-Demand Generation (ODG) initiative.

 

This role is a critical link between global data strategy and divisional execution. You will manage the integration of diverse data sources to track brand performance across multiple markets and channels. By leveraging advanced frameworks and AI-driven insights engines, you will empower teams worldwide to identify growth audiences, track performance and win in the "Moments that Matter."

 

 

 

 

 

 

 

Key Responsibilities -

 

• ODG Performance Tracking: Manage the integration and reporting of key data sources to track brand performance across various markets and channels.

• Brand Growth Planning (BGP): Support teams in identifying growth audiences by leveraging established frameworks (e.g., Brand Growth Quadrants) to provide a connected route to brand expansion.

• "3 Mores" Performance: Utilize Household Panel (HHP) and Point of Sale (POS) data through dashboards to track and report on "More People, More Money, and More Product" metrics.

• Moments that Matter AI Engine Stewardship: Manage and deploy the "Moments that Matter" (MtM) AI agentic engine. You will oversee tool utilization, integration of refreshed data and Moment interpretation, ensuring teams can tailor their priorities based the most up-to-date view of consumer perceptions

• “Share of Moment” Tracking: Establish and maintain performance tracking that synthesizes Media, eCommerce, and Retail data to define our "Share of Moment" against competitors.

• Holistic Brand Health Monitor: Integrate "Northstar" brand equity trackers with digital signals (e.g., Share of Search, website analytics) to provide a 360-degree view of brand health.

• Ad Hoc support for Business Storytelling: Flexibly assist global partners with custom analyses and presentations to address urgent business questions and strategic needs. Synthesize learnings from multiple sources—including people-centricity initiatives and insight reports—into compelling, business-led narratives that drive commercial action.

 

 

 

 

Preferred Qualifications / Skills and Experience -

 

• Data Visualization & Dashboards: Proven expertise in creating and managing high-impact dashboards using DOMO, Sigma, or Tableau.

• Data Ecosystems: Hands-on experience with Snowflake for data management and query building.

• AI Literacy: Experience utilizing and maintaining AI/LLM tools and agentic engines for data synthesis. While coding from scratch is not required, you must be able to manage, troubleshoot, and optimize these tools for end-users.

• Market Research Fluency: Deep familiarity with CPG data sources, including Nielsen/Circana (ePOS), Household Panels (Kantar/GfK), traditional market research (e.g. survey data) and Search/Social analytics.

• Strategic Thinking: The ability to "connect the dots" across disparate global datasets to turn raw data into prescriptive business guidance.

 

 

 

 

Required Qualifications -

 

• Education: Bachelor’s degree in Data Science, Marketing, Business Analytics, or a related quantitative field.

• Experience: 3–5 years of experience in data analytics, consumer insights or related field, preferably within the Consumer Packaged Goods (CPG) industry.

• Global Collaboration: Excellent communication skills with the ability to support diverse stakeholders across different time zones and cultural contexts.

• Agility: A proactive mindset with the ability to handle ad-hoc requests in a fast-paced, global environment.

 

Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives  to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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Experience Level

Senior Level