Field Sales Executive

The Sales Officer is responsible for sourcing and acquiring customers for Loan Against Property (LAP) products through field activities, referrals, and local market engagement. The role focuses on lead generation, relationship building, and achieving disbursement targets.

Key ResponsibilitiesGenerate LAP leads through field visits, referrals, DSAs, builders, and local networks

Explain LAP product features, eligibility, interest rates, and documentation clearly to customers

Conduct customer meetings at residences/business locations

Collect and verify customer documents (property, income, KYC, banking)

Coordinate with credit, legal, and operations teams for case processing

Track leads and update daily activity in CRM/MIS

Achieve monthly sourcing and disbursement targets

Build long-term relationships with customers and referral partners

Ensure compliance with company policies and RBI guidelines

Target CustomersSelf-employed professionals

Business owners / MSMEs

Salaried individuals with owned property

Key Performance Indicators (KPIs)Number of LAP leads sourced

Sanction and disbursement value

Conversion ratio

Login-to-disbursement TAT

Portfolio quality (delinquencies)

Required Skills & CompetenciesStrong field sales and negotiation skills

Knowledge of secured loans / LAP products

Good communication in local language(s)

Ability to work independently in the field

Basic understanding of property and income documents

Eligibility Graduate (preferred)

1–5 years of experience in LAP / Home Loan / Mortgage sales

Two-wheeler with valid license (mandatory for field role)