Back Office Executive

Role Description: Office Operations & Marketing Executive

Department: Operations + Marketing

Location: Office-based

Reporting To:

Role Objective

To manage day-to-day office operations, digital presence, and backend coordination, ensuring smooth business functioning and consistent brand visibility.

Key Responsibilities

Administrative & Operations:

• Handle incoming calls, inquiries, and client follow-ups
• Prepare and send quotations, invoices, and basic documentation
• Maintain inventory records (chemicals, spares, equipment)
• Coordinate with vendors, suppliers, and logistics
• Maintain records of ongoing and completed projects

Marketing & Content:

• Design posters, brochures, and basic creatives (Canva or similar tools)
• Edit short videos for social media (Reels, project clips, before/after)
• Manage and post regularly on social platforms (LinkedIn, Facebook, Instagram)
• Respond to social media inquiries and generate leads
• Maintain WhatsApp broadcast lists and marketing campaigns

Sales Support:

• Assist in lead tracking and CRM updates
• Follow up with prospects and schedule meetings
• Support proposal preparation with basic technical inputs

Key Deliverables (KPIs)

• Timely and accurate invoice & quotation generation
• Consistent social media posting (minimum defined frequency)
• Lead response time and conversion support
• Organized inventory and documentation system
• Improved online engagement and brand presence

Required Skills

• Basic knowledge of MS Excel, Word, and documentation
• Canva / basic design tools
• Video editing (mobile apps or basic software)
• Social media handling and communication
• Good verbal and written communication

Preferred Qualifications

• Any graduate (BBA, BCom, Marketing, or similar)
• freshers with skills can be considered

Behavioral Expectations

• Strong follow-up discipline
• Attention to detail
• Creative mindset for content