Digital Marketing Expert

We are hiring a performance-focused Digital Marketing Expert with strong execution capabilities across paid media, tracking infrastructure, funnel optimization, and ROI-driven campaigns. This role requires deep understanding of conversion tracking, event architecture, attribution models, and scaling strategies across multiple platforms.

Key Responsibilities

1. Paid Media Campaign Management (Full Funnel Execution)Platforms· Meta Ads Manager 

· Google Ads 

· LinkedIn Ads 

· Snapchat Ads 

· YouTube Ads 

Campaign Types (Must Have Hands-On Execution)Lead Generation Campaigns· Instant forms (Meta Lead Ads)

· Landing page conversion campaigns

· CRM-integrated lead capture (webhooks/API)

Conversion Campaigns· Website purchase / signup optimization

· Funnel-based conversion (TOFU–MOFU–BOFU)

· Event-based optimization (Add to Cart, Purchase, Lead)

App Install Campaigns· Google App Campaigns (UAC)

· Meta App Install campaigns

· Firebase SDK integration for in-app events

Traffic Campaigns· Website visits (landing page optimization)

· Blog/content traffic for SEO support

Brand Awareness & Reach· CPM-based campaigns

· Video views, engagement campaigns

Engagement Campaigns· Post engagement

· Page likes/follows

· Video watch optimization

Remarketing / Retargeting· Website visitors

· Abandoned cart users

· Video viewers (25%, 50%, 75%)

2. Advanced Tracking & Analytics ImplementationTracking Stack (Mandatory Hands-On)· Google Tag Manager 

· Google Analytics (GA4)

· Firebase 

· Meta Pixel 

· Google Ads Conversion Tracking 

· Google Search Console

· Third party tools

Event Tracking ImplementationWebsite Events· Page View

· View Content

· Add to Cart

· Initiate Checkout

· Purchase

· Lead Submission

Custom Events· Button clicks (WhatsApp, Call, Form Submit)

· Scroll depth tracking

· Video engagement tracking

App Events (Firebase)· App Install

· First Open

· In-App Purchase

· Registration

· Engagement events

Google Ads Event Setup· Conversion actions:

o Lead form submit

o Purchase

o Phone call tracking

o WhatsApp click tracking

· Enhanced Conversions setup

· Import conversions from GA4

Attribution & Data Accuracy· First-click vs Last-click vs Data-driven attribution

· UTM parameter structuring

· Cross-platform tracking validation

· Deduplication (Meta + Google events)

3. Campaign Optimization & ROI ScalingKPIs to Manage· CTR (Click Through Rate)

· CPC (Cost Per Click)

· CPL (Cost Per Lead)

· CPA (Cost Per Acquisition)

· ROAS (Return on Ad Spend)

Optimization Techniques· A/B testing (Creatives, Copy, Audience)

· Funnel drop-off analysis

· Budget reallocation based on performance

· Bid strategy optimization (Manual CPC, Target CPA, Max Conversions)

Scaling Strategy· Horizontal scaling (new audiences)

· Vertical scaling (budget increase)

· Lookalike audience expansion

· Retargeting segmentation

4. Audience Targeting & Segmentation· Custom audiences (website visitors, CRM data)

· Lookalike audiences (1%, 3%, 5%)

· Interest-based targeting

· Behavioral targeting

· Geo-targeting (city/state level campaigns)

5. Creative Strategy & Performance Content· Ad copywriting (high CTR + conversion-focused)

· Creative briefs for designers

· Video ad scripting (hooks, retention, CTA)

· Performance creatives (UGC style, testimonial ads)

6. SEO & Organic Growth Support· Keyword research (short-tail + long-tail)

· On-page SEO optimization

· Basic technical SEO understanding

· Blog optimization for traffic support

7. E-Commerce Performance Marketing (Advanced)Platforms· Amazon Seller Central

· Flipkart Seller Hub

· Other Ecommerce platforms

Campaign TypesGoogle Shopping Ads· Product feed setup via Merchant Center

· Feed optimization (title, description, attributes)

· Performance Max campaigns

Amazon Ads· Sponsored Products

· Sponsored Brands

· Sponsored Display

E-commerce Funnel· Product page optimization

· Conversion rate optimization (CRO)

· Cart abandonment retargeting

· Dynamic product ads (DPA)

8. Account Setup & InfrastructureInitial Setup Responsibilities· Ad account creation & structuring

· Business Manager setup (Meta)

· Pixel installation & verification

· Domain verification

· Conversion API (CAPI) setup

Landing Page Optimization· Conversion-focused UI/UX

· Page speed optimization

· Mobile-first design validation

9. Reporting & Dashboarding· Daily performance monitoring

· Weekly & monthly reporting

· Dashboard creation (Google Data Studio / Looker Studio)

· Insights + actionable recommendations

10. Competitor & Market Intelligence· Ad library research (Meta Ads Library)

· Competitor funnel breakdown

· Market trend analysis

· Creative benchmarking

11. Client Communication · Campaign explanation in business terms

· ROI reporting

· Strategy presentation

· Handling revisions and expectations

12. Compliance & Data Security· Ad policy compliance (Meta & Google)

· GDPR/basic data privacy awareness

· Secure handling of client data

Preferred Skills (Bonus)· Conversion API (CAPI)

· Server-side tracking

· CRM integrations (webhooks, Zapier)

· Funnel tools (ClickFunnels, Webflow, etc.)

Key Skills Required

· Strong hands-on experience in:

o Meta Ads & Google Ads (Mandatory)

o Snapchat Ads & LinkedIn Ads (Preferred)

· Knowledge of SEO & SMO

· Understanding of Amazon & Flipkart marketing

· Strong analytical and reporting skills

Ability to handle multiple campaigns