Retail Store Manager

Purpose of the Role:

To lead the store team in achieving sales targets, delivering excellent customer service, maintaining visual merchandising standards, controlling inventory, and ensuring smooth day-to-day store operations.

Main Responsibilities:

Sales & Business Performance

• Achieve monthly and annual sales targets.
• Drive store profitability and improve conversion rates.
• Monitor average bill value (ABV), units per transaction (UPT), and other retail KPIs.
• Plan local promotional activities and sales initiatives.
• Analyze sales reports and identify growth opportunities.

Team Management

• Recruit, train, and supervise sales staff.
• Prepare duty rosters and manage attendance.
• Conduct daily briefings and motivate the team.
• Set individual sales goals and monitor performance.
• Handle staff discipline and performance feedback.

Customer Service

• Ensure a high standard of customer experience.
• Handle customer complaints and resolve issues promptly.
• Build customer loyalty and repeat business.
• Maintain a welcoming and professional store environment.

Visual Merchandising

• Ensure proper display of merchandise as per brand guidelines.
• Maintain attractive window displays and mannequin presentations.
• Coordinate seasonal launches, promotions, and sale displays.
• Monitor store cleanliness and presentation standards.

Inventory & Stock Control

• Monitor stock levels and replenish fast-moving items.
• Conduct stock audits and cycle counts.
• Minimize shrinkage, pilferage, and stock losses.
• Coordinate with warehouse and supply chain teams.
• Ensure accurate stock records in the POS system.

Operations & Compliance

• Open and close the store as per company procedures.
• Ensure cash handling accuracy and banking procedures.
• Maintain statutory and company compliance requirements.
• Ensure safety, security, and housekeeping standards.
• Coordinate maintenance of store fixtures and equipment.

Reporting

• Submit daily sales and operational reports.
• Report stock shortages, damages, and customer feedback.
• Track target achievement and expense control.
• Provide regular updates to the Area/Regional Manager.