Brand Manager- Ecommerce

As we scale, we're looking for a hands-on Brand Manager to own our new product launches end-to-end — from the moment a product is greenlit to the day it's live and selling across our website and marketplaces.• This is a high-ownership role working directly with the Founder. You won't be managing a launch through layers of teams — you'll be the one making it happenKey Responsibilities

Branding & Packaging

· Develop product positioning, naming, and messaging in line with our brand identity

· Manage end-to-end packaging development: brief designers, coordinate with print/packaging vendors, handle sampling, approvals, and label compliance (MRP, barcodes, statutory requirements)

Content & Creative Production

· Plan and manage product photoshoots and video shoots (briefing, coordination, quality control)

· Get product images, infographics, A+ content, user manuals, and launch videos produced through our freelancers/agencies — and ensure they meet brand standards

· Write or refine product copy: titles, descriptions, bullet points, manuals

Listings & Cataloging

· Create and optimize product listings on our website (Shopify) and marketplaces (Amazon, Flipkart, etc.)

· Own keyword research, backend search terms, pricing setup, and catalog hygiene

Launch Execution

· Build and run the launch calendar for every new product

· Coordinate with operations for inventory readiness and with marketing for launch campaigns, emails, and promotions

· Plan review-generation and early traction initiatives

· Track first 60-90 day performance and iterate on listings/content based on data

Reporting & Analytics

• Prepare and share weekly and monthly account performance reports for the Founder.

• Track DRR, MRR, sell-through, account health metrics, ratings, reviews, and return rates across accounts.

• Analyze customer complaints, negative ratings, & return data — flag patterns & recommend fixes.

Maintain a simple business dashboard for assigned accounts using Google Sheets.

Skills & Qualifications

Must-have

• 1-3 years in a D2C brand or e-commerce agency, with hands-on experience launching products (not just maintaining existing catalogs)

• Working knowledge of Amazon Seller Central and/or Flipkart Seller Hub, and Shopify (or similar)

• Strong project management skills — you'll be juggling designers, photographers, printers, vendors, and marketplaces simultaneously

• Good design sensibility and copywriting ability — you can brief creatives sharply and spot what's off-brand

• A bias for execution: you chase, follow up, and close loops without being reminded

• High ownership mindset — you close loops, you don't pass them.

• Comfortable with ambiguity and changing priorities in a startup environment.

What You'll Get

· Direct exposure to the Founder and complete ownership of the launch function

· A front-row seat to building a brand's portfolio from the ground up

· Freedom to build processes and eventually a team around this function

· Own P&L, and scaling metrics as you move forward and perform

· Competitive salary