Digital Marketing Executive

Job Description – Digital Marketing ExecutivePositionDigital Marketing Executive (Performance Marketing & Growth)

Company FLex Ev & Sabji Fresh

Sabji Fresh is a fast-growing hyperlocal grocery delivery platform delivering farm-fresh vegetables and fruits directly to customers. We are building a technology-driven grocery brand focused on quality, convenience, and customer satisfaction.

We are looking for a passionate Digital Marketer Executive who can drive app installs, customer acquisition, paid advertising, and social media growth using both traditional and AI-powered marketing tools.

• ExperienceMinimum 1 year of hands-on experience in digital marketing
• Experience with app marketing and performance campaigns is mandatory

LocationNew Delhi - Ghitorni (Work from Office)

• Key ResponsibilitiesPerformance MarketingPlan, execute, and optimise Meta (Facebook & Instagram) ads.
• Manage Google Ads, including Search, Display, YouTube, and App Campaigns.
• Run App Install campaigns for Android and iOS.
• Optimise campaigns for lower CAC (Customer Acquisition Cost) and higher ROAS.
• Scale customer acquisition while maintaining profitability.
• App GrowthIncrease app downloads and registrations.
• Improve app install-to-order conversion.
• Optimise campaigns based on customer behaviour.
• Work on customer retention and re-engagement campaigns.
• Customer AcquisitionGenerate daily online orders through paid campaigns.
• Create high-converting landing pages and promotional campaigns.
• Execute referral, coupon, and promotional campaigns.
• Improve repeat order percentage and customer lifetime value.
• Social Media ManagementManage Instagram, Facebook, LinkedIn, and YouTube.
• Plan monthly content calendars.
• Design engaging posts, reels, and promotional campaigns.
• Coordinate with designers and video editors.
• Build brand awareness and community engagement.
• AI MarketingUse AI tools such as ChatGPT, Claude, Gemini, Canva AI, Midjourney, or similar platforms for:
• Ad copy generation
• Content creation
• Social media planning
• Marketing automation
• Creative generation
• Customer engagement ideas

• Stay updated with the latest AI marketing trends and implement them to improve campaign performance.

• Analytics & ReportingMonitor campaign performance using:
• Google Analytics (GA4)
• Google Tag Manager
• Meta Business Suite
• Firebase (preferred)

• Track:
• Cost per Install (CPI)
• Cost per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Daily Orders
• Customer Retention
• 
  
• Prepare weekly and monthly performance reports with actionable insights.
• Required SkillsGoogle Ads
• Meta Ads Manager
• Google Analytics (GA4)
• Google Tag Manager
• App Install Campaigns
• ASO (App Store Optimisation) – Preferred
• SEO & SEM Basics
• Canva or Adobe Creative Suite
• AI Marketing Tools (ChatGPT, Gemini, Claude, Canva AI, etc.)
• Excel / Google Sheets
• Strong analytical and communication skills
• Preferred QualificationsBachelor's degree in marketing, business, or a related field.
• Certification in Google Ads or Meta Ads is an advantage.
• Experience in grocery, hyperlocal delivery, e-commerce, D2C, quick commerce, or food delivery industries is preferred.

• Key Performance Indicators (KPIs)App Installs
• Cost per Install (CPI)
• Customer Acquisition Cost (CAC)
• Daily New Customers
• Daily Orders Generated
• Repeat Customer Rate
• Return on Ad Spend (ROAS)
• Social Media Growth & Engagement
• Organic Traffic Growth
• Revenue Generated from Marketing Campaigns
• What We OfferCompetitive Salary
• Performance-Based Incentives
• Opportunity to build a fast-growing consumer brand
• Hands-on experience with AI-driven marketing
• Career growth into Performance Marketing Lead or Growth Manager
• Collaborative and entrepreneurial work environment

Joining Immediate Joiners Preferred