Digital Marketing Executive

We are looking for a Digital Sales & Marketing Executive who can help us build our digital presence, generate qualified leads and convert digital enquiries into clients/students.

The person will work across Digital CA and Market Veda, covering digital marketing, social media, lead generation, CRM, WhatsApp communication, online sales and campaign execution.

This is a hands-on execution role. We are looking for someone who can take an idea, turn it into content/campaigns, generate leads and follow those leads through to conversion.

• Key Responsibilities1. Digital MarketingDevelop and execute monthly digital marketing plans.
• Manage LinkedIn, Instagram, Facebook, YouTube and other digital channels.
• Create and maintain content calendars.
• Coordinate creation of posts, reels, videos, carousels and promotional creatives.
• Manage website content and landing pages.
• Support SEO and basic digital analytics.
• Research competitors and identify new digital opportunities.

2. Lead GenerationGenerate qualified leads for:

Digital CA

• Accounting & outsourcing
• GST and tax services
• Fractional CFO
• Business consulting
• ERP/software solutions
• Startup/MSME services

Market Veda

• Financial Literacy Program
• Investor education
• Trading education
• Webinars
• Research-related enquiries, subject to applicable compliance
• 3. Digital SalesRespond to enquiries received through website, LinkedIn, WhatsApp and social media.
• Understand prospects' requirements.
• Conduct initial qualification calls.
• Explain relevant services/programmes.
• Schedule meetings with the founder/team.
• Follow up systematically with prospects.
• Maintain lead status in CRM.
• Convert qualified leads into paying clients/students.
• 4. WhatsApp & CRM ManagementManage incoming leads.
• Maintain lead database.
• Create follow-up schedules.
• Send approved marketing communications.
• Track enquiries, follow-ups and conversions.
• Maintain accurate CRM records.

5. Content & Personal BrandingSupport the digital presence of:

CA Rajeev Ranjan Shrivastava

and the brands:

Digital CA

Market Veda

Responsibilities include:

• LinkedIn content publishing
• YouTube channel management
• Short-form video distribution
• Newsletter promotion
• Webinar promotion
• Founder-brand content
• Repurposing one long-form content piece into multiple digital formats

Sales ResponsibilitiesThe candidate should be comfortable with actual selling, not just posting content.

You will be expected to:

Lead → Qualification → Follow-up → Meeting → Proposal → Conversion

Track:

• Leads generated
• Qualified leads
• Meetings
• Proposals
• Conversions
• Revenue generated
• Cost per lead
• Conversion rate
• Skills RequiredMust HaveGood communication skills
• Good English/Hindi communication
• LinkedIn marketing
• Instagram marketing
• WhatsApp marketing
• Lead generation
• Basic sales skills
• CRM knowledge
• Canva
• Basic video editing
• Google Workspace
• MS Office
• PreferredMeta Ads
• Google Ads
• LinkedIn Ads
• YouTube Studio
• WordPress
• SEO
• Email marketing
• HubSpot/Zoho/other CRM
• CapCut/Premiere Pro
• AI tools such as ChatGPT
• Basic understanding of finance/business