Digital Marketing Manager

Key Responsibilities

Digital Marketing Strategy & Budget Planning

·       Plan and manage digital marketing budgets with clear ROI tracking.

·       Develop and execute digital marketing strategies aligned with business goals.

·       Monitor campaign performance and optimize spend for maximum returns.

Organic Marketing / SEO

·       Drive organic growth through SEO strategies.

·       Improve website ranking, traffic, and lead generation via search optimization.

·       Conduct keyword research, competitor analysis, and content optimization.

Social Media Management

·       Manage social media platforms, especially Instagram and LinkedIn.

·       Build brand awareness through engaging organic content.

·       Plan posting calendars, campaigns, and audience engagement activities.

Paid Advertising / Performance Marketing

·       Plan and execute paid campaigns on:

o  Google Ads

o  Meta Ads (Facebook / Instagram)

o  LinkedIn Ads (preferred)

AI & Process Automation

·       Identify opportunities for AI-based automation in marketing workflows.

·       Automate repetitive tasks like lead follow-ups, reporting, campaign monitoring, etc.

Preferred Tools

·       Google Ads

·       Meta Ads Manager

·       LinkedIn Campaign Manager

·       Google Analytics / GA4

·       Search Console

·       SEMrush / Ahrefs

·       HubSpot / Zoho CRM / Salesforce

·       Zapier / Make

·       Canva / Adobe tools

·       WhatsApp Business API tools