Digital Marketing Manager

We are looking for an experienced and performance-driven Digital Marketing Manager to lead and execute the company’s digital marketing strategy, generate quality leads, improve online visibility, and drive admissions/revenue.

The candidate will be responsible for managing digital campaigns, social media, paid advertising, SEO, content strategy, lead generation, and overall digital performance.

Key Responsibilities

1. Performance Marketing

• Plan, execute and optimize campaigns on Meta Ads, Google Ads, YouTube Ads and other relevant platforms.
• Generate high-quality leads while maintaining targeted CPL and conversion rates.
• Monitor campaign performance and optimize budgets based on ROI.
• Conduct A/B testing of creatives, audiences, landing pages and campaigns.
• Prepare regular campaign performance reports.

2. Lead Generation & Admissions

Develop digital strategies to generate consistent and qualified leads.

Work closely with the Sales/Admission Team to improve lead-to-admission conversion.

Track the complete funnel from lead generation → counselling → admission.

Identify reasons for low conversion and implement corrective strategies.

3. Social Media Management

• Develop and execute social media strategies for Instagram, Facebook, LinkedIn and YouTube.
• Plan monthly content calendars.
• Coordinate with graphic designers, video editors and content creators.
• Increase engagement, followers, reach and brand visibility.
• Monitor competitors and identify trending content opportunities.

4. SEO & Website

• Develop and implement SEO strategies to improve organic rankings and traffic.
• Conduct keyword research and competitor analysis.
• Coordinate website content, landing pages and basic website optimization.
• Monitor organic traffic, rankings and conversions using relevant analytics tools.

5. Analytics & Reporting

• Monitor Google Analytics, Google Search Console, Meta Ads Manager and other marketing dashboards.
• Track CPL, CAC, ROAS, CTR, conversion rate, traffic and admissions.
• Prepare weekly and monthly digital marketing performance reports.
• Make data-driven decisions to improve campaign performance.

6. Brand & Content

• Develop digital campaigns to strengthen the company’s brand presence.
• Identify new marketing opportunities and digital trends.
• Ensure consistency in brand communication across all digital platforms.
• Coordinate with content and creative teams for marketing campaigns.

Key Performance Indicators (KPIs)

• Monthly qualified lead generation target
• Cost Per Lead (CPL)
• Lead-to-admission conversion rate
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Website traffic and organic growth
• Social media reach and engagement
• Campaign ROI
• Monthly admission/revenue contribution

Required Skills

• Strong knowledge of Meta Ads and Google Ads
• Performance marketing
• SEO and SEM
• Social media marketing
• Google Analytics / Search Console
• Lead generation and conversion funnel management
• Data analysis and reporting
• Content marketing
• Campaign planning and budgeting
• Strong communication and team-management skills

Preferred Qualifications

• Bachelor’s/Master’s degree in Marketing, Business, Communications or a related field.
• 3–6 years of relevant digital marketing experience.
• Experience in EdTech, coaching, education, training or lead-generation businesses will be preferred.
• Proven experience in managing paid advertising budgets and achieving measurable business results.

Ideal Candidate

The ideal candidate should be target-oriented, analytical, creative and result-driven, with a strong understanding that digital marketing is not limited to generating leads but is ultimately responsible for generating quality leads, admissions and revenue