E‑commerce Marketplace Specialist (Lazada & Shopee)

Key Responsibilities

Account Setup & Management

•      End-to-end management of Lazada Global Seller (LazGlobal) and Shopee International Program (SIP) account registration and setup

•      Complete seller verification processes including business documentation, Alipay account validation, and KYC compliance

•      Configure cross-border settings including pricing, shipping zones, payment gateways, and tax configurations

•      Manage multiple seller accounts across different Southeast Asian marketplaces (Singapore, Malaysia, Philippines, Thailand, Vietnam, Indonesia)

•      Handle seller account escalations and resolve platform-related issues with marketplace support teams

Product Listing & Catalog Management

•      Create, optimize, and manage product listings with SEO-friendly titles, descriptions, and keyword integration

•      Upload high-quality product images meeting platform specifications and marketplace guidelines

•      Manage SKU allocation and inventory limits based on seller tier (New, Medium, Experienced, LazTop, LazMall)

•      Conduct category research and ensure proper product classification for maximum visibility

•      Implement pricing strategies considering competitor analysis, local market dynamics, and currency fluctuations

•      Coordinate bulk uploads and catalog synchronization across multiple marketplaces

Platform Operations & Compliance

•      Maintain comprehensive knowledge of Lazada and Shopee seller policies, prohibited items, and compliance requirements[1]

•      Monitor and maintain seller performance metrics including order fulfillment rate, response time, and customer satisfaction scores

•      Ensure adherence to platform-specific requirements for business licenses, product certifications, and customs documentation

•      Manage security deposits and financial requirements (e.g., Alipay balance requirements of 3,000 RMB for LazGlobal)[2]

•      Handle platform audits, quality checks, and seller verification renewals

Order & Inventory Management

•      Oversee daily order processing, including order confirmation, fulfillment coordination, and shipment tracking

•      Manage inventory synchronization across multiple warehouses and fulfillment centers

•      Coordinate with logistics teams to ensure timely dispatch and delivery performance

•      Handle stock management, reorder alerts, and inventory reconciliation

•      Monitor and resolve order exceptions, cancellations, and return requests

Performance Analytics & Optimization

•      Analyze marketplace data including traffic trends, conversion rates, and sales performance metrics

•      Generate weekly and monthly performance reports with actionable insights and recommendations

•      Identify growth opportunities through data analysis and market trend monitoring

•      Track competitor activities, pricing strategies, and promotional campaigns

•      Optimize product listings and store presence based on performance data

Cross-Border Coordination

•      Liaise between international suppliers, warehouses, and marketplace platforms

•      Manage cross-border logistics coordination including customs clearance documentation

•      Work closely with freight and courier teams to optimize shipping costs and delivery times

•      Handle international payment gateway integrations (Payoneer, World Account, local bank accounts)

•      Address cross-cultural communication requirements with overseas partners and customers[3]

Required Qualifications

Essential Experience

•      Minimum 2-4 years of hands-on experience with Lazada and/or Shopee seller platforms

•      Proven track record of successfully setting up and managing seller accounts on LazGlobal or Shopee International Program

•      Demonstrable experience with bulk product listing, catalog management, and SKU optimization

•      Experience managing cross-border e-commerce operations across Southeast Asian markets

•      Strong understanding of marketplace seller policies, compliance requirements, and performance metrics

Technical Skills

•      Proficiency with Lazada Seller Center and Shopee Seller Centre platforms

•      Experience with marketplace management tools (Ginee, BigSeller, ChannelEngine, or similar)

•      Advanced Excel/Google Sheets skills for data analysis, bulk uploads, and reporting

•      Familiarity with e-commerce analytics and performance tracking tools

•      Knowledge of SEO best practices for marketplace optimization

•      Understanding of API integrations and automation tools (preferred)