Direct to Consumer (D2C) and Supply Chain Management Lead

GM -Circle Modern Trade & SPO

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

 

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

 

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

 

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

 

VIL is an equal opportunity employer committed to diversifying its workforce.

Role 

D2C & SCM Lead 

Job Level/ Designation  

M3 

Function / Department 

Sales & Distribution 

Location 

Delhi

Job Purpose 

The Lead – D2C& SCM is responsible for leading the control channel to achieve customer acquisition and revenue targets for Vi in the assigned circle and for sales capability management. This role bridges the gap between strategy and execution by driving sales capability, automating sales processes, and managing promoter productivity through high-impact training and trade marketing initiatives. 

Key Result 
Areas/Accountabilities 

1. Strategic Channel Management  
   Strategy & Execution: Formulate and implement the Circle promoter channel strategy to drive leadership in gross adds, net adds, and revenue.
   Strategic Alliances: Identify and set up new partnership models and strategic alliances to expand brand presence across top smartphone outlets. 
2. Operational Governance: Oversee end-to-end promoter channel operations, including cost control (COCA), stock availability, and service level compliance. 
3. Sales Capability & Workforce Excellence 
   Capability Building: Lead onboarding and frontline training programs to build a future-ready sales force. 
   Sales resource Management: Onboarding training for frontline, focus on deployment, governance, and reducing attrition, SIP payouts & utilization, Reward & Recognition (R&R) programs and manage agencies. 
   Productivity Optimization: Work with Sales Managers to drive sales team productivity through tailored incentive management and trade-combat programs. 
4. Sales Transformation & Automation 
   Systems & UAT: Lead User Acceptance Testing (UAT) for sales automation tools. Act as the bridge between the circle and tech teams for requirement gathering and digitalization of sales processes. 
5. Trade Marketing: Execute shopper activation and AVI (Active Video Integration) strategies to enhance the "sell-out" focus at the retail level. 
6. Compliance & Audit: Conduct market audits to ensure HSW (Health, Safety, and Wellbeing) compliance and monitor Retailer NPS/T-SAT analytics. 

  Core Competencies, 

Knowledge, Experience

Experience: 8–10 years in managing organized retail distribution and sales transformation within fast-paced industries (Telecom/FMCG/Handsets).
Thought Leadership & drive to execute: Proven ability to lead change and influence stakeholders across a matrix hierarchy. 
Analytical Rigor: Strong skills in workforce planning, retail analytics, and budget management (Acquisition costs). 
Agility: High learning curiosity with a "getting results" mindset under high-pressure environments. 

Must have technical / professional qualifications 

Must have technical / professional qualifications: 
Desired:  Graduate & MBA, Specialized certification in Sales Training or Sales Transformation. 

 

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership

Experience Level

Senior Level