Marketing Manager - National Markets

Requisition Id: 1703824

As a global leader in assurance, tax, transaction and advisory services, we hire and develop the most passionate people in their field to help build a better working world. This starts with a culture that believes in giving you the training, opportunities and creative freedom. At EY, we don't just focus on who you are now, but who you can become. We believe that it’s your career and ‘It’s yours to build’ which means potential here is limitless and we'll provide you with motivating and fulfilling experiences throughout your career to help you on the path to becoming your best professional self.

The opportunity : Manager-National-Markets-CBS - BMC - Marketing - New Delhi

National :

National comprises of sector agnostic teams working across industries for a well rounded experience.

CBS - BMC - Marketing :

Our Markets team focuses on providing account teams with the support they need to help drive revenue growth. Our "account-centric" approach to serving clients starts with understanding their business and providing tools and enablers to provide consistency on how we identify and align our services and solutions to our clients' most pressing issues. We deliver services through one or more of our four global service lines: Assurance, Consulting, Strategy and Transactions and Tax. Our Markets team comprises of Business Development and Brand Media & Communication (BMC).

By adopting EY methodologies, executing on guidance, and leveraging tools and strategic programs, we bring the necessary rigor to our engagements. And by accessing our latest EY insights, solutions and client conversation tools, we have more meaningful conversations with our clients to help shape their thinking and generate additional value creation.

Your key responsibilities

Technical Excellence

• Marketing Strategy & Campaign Planning
• Lead integrated marketing strategy and annual/quarterly planning for priority sub- service line or strategic theme.
• Translate business objectives into clear campaign narratives, single minded thoughts, and audience journeys across channels.
• Develop campaign frameworks and marketing plans that integrate content, events, partnerships, PR, digital, and social. Ideation & Program Development
• Drive creative ideation for differentiated marketing programs, including flagship forums, CXO platforms, and thought leadership led experiences.
• Conceptualize marquee client events (roundtables, forums, conferences) as strategic campaign moments, not standalone activations.
• Shape themes, agendas, formats, and experience design to reinforce EY’s brand positioning and leadership credentials. Marquee Events & Industry Partnerships
• Own planning and execution of large scale client events and leadership forums, aligned to integrated campaign goals.
• Lead strategic partnerships with industry bodies such as CII, FICCI, ASSOCHAM and similar forums to drive visibility, credibility, and engagement.
• Ensure events and partnerships deliver measurable value across brand, relationships, and pipeline influence. Integrated Execution & Stakeholder Management
• Work closely with content, PR, digital, social, and business teams to ensure seamless campaign execution.
• Manage internal stakeholders (Partners, leadership, BMC teams) and external agencies with confidence and executive presence.
• Oversee budgets, vendors, timelines, and approvals, ensuring quality, consistency, and cost efficiency. Reporting, Measurement & Governance
• Define success metrics and KPIs for integrated campaigns, including reach, engagement, participation quality, and post program outcomes.
• Lead campaign performance reporting, synthesizing insights and recommendations for leadership.
• Ensure adherence to EY brand guidelines, risk, independence, and compliance standards across all activities.

Skills and attributes

To qualify for the role you must have
Qualification

• Master of Business Administration
• Post Graduate Diploma in Management

Experience

• •t8–10 years of experience in integrated marketing, campaign management, or strategic programs, preferably in B2B / professional services.

What we look for

People with the ability to work in a collaborative manner to provide services across multiple client departments while following the commercial and legal requirements. You will need a practical approach to solving issues and complex problems with the ability to deliver insightful and practical solutions. We look for people who are agile, curious, mindful, and able to sustain positive energy, while being adaptable and creative in their approach.

What we offer

Fuelled by the brilliance of our people, EY has emerged as the strongest brand and the most attractive employer in our field, with market-leading growth over competitors. Our people work side-by-side with market-leading entrepreneurs, game-changers, disruptors, and visionaries. As an organization, we are investing more time, technology, and money than ever before in skills and learning for our people. At EY, you will have a personalized Career Journey and also the chance to tap into the resources of our career frameworks to better know about your roles, skills, and opportunities.

EY is equally committed to being an inclusive employer, and we strive to achieve the right balance for our people—enabling us to deliver excellent client service while allowing our people to build their careers as well as focus on their wellbeing.

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.

Join us in shaping the future with confidence. Apply Now