Marketing Executive

Key Responsibilities:

1. Brand Promotion & Strategy:

• Develop and implement marketing campaigns to promote various specialties.
• Manage the hospital’s social media profiles and website updates.
• Organize and oversee the production of marketing materials including brochures, banners, and newsletters.

2. Business Development & Outreach:

• Establish and maintain relationships with local GPs (General Practitioners), clinics, and corporate partners for referrals.
• Organize community outreach programs, including health camps, seminars, and blood donation drives.
• Identify new market segments and corporate tie-up opportunities.

           3. Market Research & Analysis:

• Monitor competitor activity and healthcare industry trends.
• Track the effectiveness of marketing campaigns and report on ROI (Return on Investment).
• Gather patient feedback to suggest improvements in service delivery and patient experience.

4. Public Relations & Communication:

• Coordinate with internal departments to ensure consistent branding across the facility.
• Act as a point of contact for media inquiries and press releases.
• Manage internal communications to keep staff informed of new services and achievements.