Retail Sales Executive

About the role

Sora Lights is a premium architectural and decorative lighting brand working with architects, interior designers, and hospitality clients across India. We're looking for a driven Sales Associate to own the full sales cycle — from first conversation to closed order — across our COB, track, and decorative product lines. This is a high-ownership role with direct access to the founder and real upside as the business scales.

Key responsibilities

Follow up on inbound WhatsApp leads promptly — qualify, understand requirements, and move conversations toward a site visit or quotation.

Handle showroom walk-ins — explain the product range, demonstrate technical specs, and guide clients through selections.

Build and maintain relationships with architects, interior designers, and contractors in Delhi NCR.

Prepare quotations and follow up until closure — coordinating with the team on lead times, pricing, and order status.

Conduct outreach calls to warm and cold leads in the CRM — update stages and maintain accurate pipeline hygiene.

Visit project sites and client offices when needed — understand space requirements and recommend appropriate products.

Represent Sora Lights at trade meets, exhibitions, and networking events when required.

Share market feedback — competitor pricing, product gaps, and client objections — to help improve positioning and the product range.

What we're looking for

Prior experience in lighting, building materials, or interiorsExisting relationships with architects or IDs is a strong plusComfortable with technical product conversationsStrong follow-through — closes without being pushyFluent in Hindi and English — written and spokenComfortable using WhatsApp CRM, Google Sheets, basic appsOwn vehicle preferred — field visits are part of the roleSelf-starter — comfortable working in a small, fast team