Sales Executive

JOB TITLE: Sales Executive — B2B

Company: Kaleva Foods

Location: Delhi NCR

Salary: ₹18,000 – ₹27,000 per month + incentives

About Kaleva: Kaleva is a 4th generation heritage Indian sweets and namkeen brand established in 1983, rooted in Bikaner, Rajasthan and operating 8 retail outlets across Delhi NCR. We are expanding our B2B and institutional sales division and looking for a driven sales executive to build and grow our corporate and trade client base across Delhi.

Role Overview: You will be responsible for identifying, approaching, and converting B2B clients for Kaleva's product range — traditional sweets, namkeen, packaged snacks, bakery products, and gifting solutions. This is a field sales role requiring daily client visits and relationship building across Delhi.

Key Responsibilities:

• Identify and approach potential B2B clients — corporate offices, hotels, restaurants, caterers, modern trade outlets, gift shops, and institutional buyers
• Generate leads through field visits, cold calling, and referrals
• Present Kaleva's product range and gifting solutions to prospective clients
• Convert leads into regular buying accounts and maintain long term relationships
• Achieve monthly sales targets and report daily activity to reporting manager
• Coordinate with production and dispatch team for order fulfilment
• Collect payments and maintain client accounts as per credit policy
• Participate in corporate gifting campaigns especially during festive seasons — Diwali, Holi, Raksha Bandhan
• Maintain a database of all prospects and clients with visit records and follow up status
• Gather market intelligence — competitor activity, pricing, new products — and report regularly

Target Client Segments:

• Corporate offices — HR and admin decision makers for employee gifting
• Hotels and restaurants — bulk sweet and namkeen supply
• Wedding planners and event managers — bulk gifting and bhaji boxes
• Gift shops and dry fruit stores — wholesale supply
• Modern trade outlets — supermarkets and grocery chains
• Caterers — bulk namkeen and snacks supply

Requirements:

• 1-3 years of field sales experience — freshers with strong drive considered
• Experience in food, FMCG, or packaged goods preferred
• Must have two wheeler and valid driving licence — travel allowance provided
• Good communication skills in Hindi — English is a plus
• Comfortable with daily field visits and meeting new people
• Basic smartphone proficiency — WhatsApp, Google Maps, Excel
• Honest, punctual, and target driven

Compensation:

• Fixed salary: ₹18,000 – ₹27,000 per month based on experience
• Performance incentive: up to ₹8,000 per month on target achievement
• Travel allowance: as per company policy
• Festival bonus: applicable as per company policy

Incentive Structure:

• 50% of target achieved — ₹3,000 incentive
• 75% of target achieved — ₹5,000 incentive
• 100% of target achieved — ₹8,000 incentive
• Above 100% — additional incentive as per management discretion

Why Join Kaleva:

• Work with one of Delhi's most trusted heritage food brands since 1983
• High growth opportunity as brand expands across digital and institutional channels
• Performance driven culture — your effort directly reflects in your earnings
• Be part of a brand revival story with real impact