Senior Sales & Marketing Representative

Job Summary:

We are looking for a highly experienced and well-connected Senior Marketing Manager with a strong background in government liaisoning and institutional sales, particularly with departments like NBCC, CPWD, PWD and other government bodies.

The ideal candidate should have hands-on experience in furniture, modular solutions, or interior contracting, with the ability to drive business growth through government projects and tenders.

Interested candidates conact :- 9518659530

Key Responsibilities:

• Develop and execute marketing & sales strategies focused on government and institutional clients

• Handle liaisoning with government departments such as NBCC, CPWD, PWD etc.

• Identify and track tender opportunities (GeM, e-procurement portals, etc.)

• Manage complete tendering process including documentation, pricing, submission, and follow-ups

• Build and maintain strong relationships with key officials, consultants, architects, and contractors

• Drive business development for furniture, modular kitchens, wardrobes, and interior fit-out projects

• Coordinate with internal teams (design, estimation, execution) for project alignment

• Ensure timely closure of deals and achievement of revenue targets

• Monitor competitor activity and market trends in government sector

• Ensure compliance with all government norms, approvals, and documentation

Key Requirements:

• Experience: 7–15+ years in marketing & sales (minimum 4–5 years in government projects)

• Strong experience in dealing with NBCC, CPWD, PWD or similar departments

• Background in furniture, modular interiors, or turnkey interior projects preferred

• Proven track record of winning government tenders/projects

• Excellent networking and liaisoning skills

• Strong understanding of GeM portal, tendering systems, and BOQ preparation

• Good communication, negotiation, and leadership skills

Preferred Qualifications:

• Bachelor’s degree in Business, Marketing, Civil/Interior field

• MBA in Marketing (preferred but not mandatory)

• Existing network with government officials and project consultants

Key Skills:

• Government Liaisoning

• Tender Management (GeM / E-Tendering)

• Institutional Sales

• Business Development

• Negotiation & Relationship Management

• Project Coordination

Additional Value-Add Expectations (Recommended Enhancements):

To make this role stronger and more result-driven, you can also include:

• Experience in high-value project closures (₹1 Cr – ₹50 Cr range)

• Ability to build a government sales team

• Strong hold in vendor registrations & empanelment processes

• Knowledge of billing cycles, certifications, and government payment processes

• Capability to handle multiple projects simultaneously

• Strategic mindset for long-term government business expansion

KPIs / Performance Metrics:

• Number of tenders participated & won

• Total business generated from government sector

• Conversion ratio of leads to projects

• Strength of government network & repeat business

• Timely submission and compliance in tendering

Compensation:

• Best in industry + performance incentives on project closures