Social Media Advertiser

Job Description: Social Media Advertiser

Job Title: Social Media Advertiser

About the Role

We are looking for a creative and performance-focused Social Media Advertiser to plan, create, run, and optimize paid advertising campaigns across social media platforms. The ideal candidate should understand audience targeting, ad creatives, campaign budgets, analytics, and conversion-focused marketing.

The role requires someone who can generate leads, increase brand awareness, improve engagement, and drive sales through paid social media advertising.

Key Responsibilities

Manage paid ad campaigns on platforms such as Meta Ads, Instagram Ads, Facebook Ads, YouTube Ads, LinkedIn Ads, and other social media platforms.

Create and test ad creatives, captions, hooks, headlines, and call-to-actions.

Plan campaign strategies based on business goals such as leads, sales, website traffic, app installs, or brand awareness.

Research target audiences, interests, competitors, and market trends.

Set up ad campaigns, ad sets, targeting, budgets, placements, and tracking.

Monitor daily campaign performance and optimize ads for better results.

Analyze key metrics such as CTR, CPC, CPM, CPL, ROAS, conversions, reach, and engagement.

Coordinate with graphic designers, video editors, content creators, and marketing teams.

Create reports showing campaign performance, insights, and improvement suggestions.

Stay updated with social media advertising trends, platform updates, and best practices.

Required Skills

Strong knowledge of Meta Ads Manager and social media advertising platforms.

Understanding of paid marketing funnels and customer behavior.

Good copywriting skills for ad captions, hooks, and headlines.

Ability to analyze campaign data and improve performance.

Basic understanding of landing pages, pixels, tracking, and conversion events.

Creative thinking for ad concepts and audience targeting.

Good communication and coordination skills.

Ability to manage multiple campaigns and deadlines.

Preferred Qualifications

Bachelor’s degree in Marketing, Business, Communication, or related field.

Experience in running paid campaigns for e-commerce, lead generation, or service-based businesses.

Knowledge of tools like Google Analytics, Canva, Meta Business Suite, Shopify, WordPress, or CRM platforms is a plus.

Experience with A/B testing and performance reporting.