Social Media Marketing Executive

Social Media Manager & Brand Content Strategist

Job Details

Position - Social Media Manager & Brand Content Strategist  

Employment Type - Full-Time, Permanent

Work Mode - In-Office

Experience Required - Minimum 1–2 Years

Salary Range - ₹20,000 – ₹30,000 per month

(Depends on communication skills, content quality, creative capability, social media understanding, execution ability, and overall experience)

Office Address - Sanatan Sanctuary  

B 59/5, 3rd Floor, Naraina Phase 2, Industrial Area, New Delhi – 110028

Google Maps Location:  https://maps.app.goo.gl/932icqqVAhbtfJrp9

Interview Location - Sanatan Sanctuary  

B 59/5, 3rd Floor, Naraina Phase 2, Naraina Industrial Area, New Delhi – 110028

Job Overview

We are looking for a highly creative, execution-focused, and modern Social Media Manager & Brand Content Strategist who can help scale a premium spiritual and pooja-focused brand through:

• - Social media growth
• - Content creation
• - Audience psychology
• - Brand storytelling
• - Creator-led content formats
• - Modern visual communication

This is NOT a basic social media posting role.

We are specifically looking for a female candidate who:

• - Understands Instagram and YouTube deeply
• - Has experience working with beauty, skincare, fashion, lifestyle, aesthetic, or product-focused brands
• - Understands modern creator ecosystems and content culture
• - Has strong Hindi communication capability
• - Understands premium visual presentation
• - Can contribute original ideas consistently
• - Is comfortable participating in content shoots if required
• - Is comfortable with occasional travel for shoots, campaigns, events, and content production

We are looking for a talented creator-minded strategist — not a generic page handler.

Key Responsibilities & Creative Ownership

The candidate will be expected to operate as both:

- A Social Media Growth Strategist

- A Creative Content Creator

The role requires active ownership of the brand’s content ecosystem.

Content Creation & Creative Execution

• - Create original and engaging content ideas regularly
• - Develop reels, shorts, stories, and creator-style content
• - Build emotionally engaging storytelling content
• - Participate in content creation personally when required
• - Understand premium visual presentation and aesthetic branding
• - Contribute campaign and launch concepts regularly

Trend Research & Viral Content Analysis

• - Research trending and viral content formats daily
• - Study high-performing Instagram reels and YouTube Shorts
• - Reverse-engineer viral content psychology and engagement patterns
• - Understand audience retention and hook psychology
• - Identify emerging content trends before saturation

Trend Adaptation & Brand Alignment

• - Adapt viral trends according to the brand identity
• - Convert generic trends into spiritually aligned premium content
• - Maintain strong brand consistency while experimenting creatively
• - Build trend-based content systems aligned with audience psychology

Social Media Growth Responsibilities

• - Help grow Instagram and YouTube organically
• - Improve audience engagement, retention, and community interaction
• - Understand Instagram & YouTube algorithm behavior
• - Optimize content formats for reach and engagement
• - Execute audience-focused content strategies

Creative Freedom & Execution Environment

This role comes with strong creative freedom and experimentation opportunities.

We are building a modern content-first brand ecosystem and are looking for someone who can think boldly, experiment creatively, and help build high-impact social media systems.

The candidate will have the freedom to:

• - Experiment with content formats and storytelling styles
• - Execute original and unconventional ideas
• - Use modern AI and non-AI creative tools
• - Explore new content techniques, workflows, and production styles
• - Build innovative and high-retention social media content systems

All required creative support, tools, equipment, production resources, and execution infrastructure will be provided based on content requirements and creative capability.

We are looking for someone capable of building powerful, modern, and creatively differentiated social media presence for the brand.

Performance Expectations

The candidate will be expected to contribute toward:

• - Organic Instagram growth
• - YouTube Shorts growth
• - Improved reel engagement and retention
• - Stronger audience interaction
• - Consistent content execution
• - Better storytelling quality
• - Higher-quality visual presentation
• - Creative experimentation and innovation
• - Stronger premium brand positioning

Required Skills

Mandatory Skills

• - Minimum 1–2 years experience in social media management
• - Experience handling beauty, skincare, lifestyle, fashion, aesthetic, or product-focused brands
• - Strong understanding of Instagram & YouTube algorithms
• - Native or highly fluent Hindi communication
• - Good spoken and written English
• - Strong understanding of reels and short-form content
• - Content ideation and storytelling capability
• - Understanding of audience engagement systems
• - Comfortable appearing in videos/content if required
• - Comfortable with occasional travel for shoots and campaigns

Preferred Skills

• - Experience working with influencer-style content
• - Understanding of premium D2C branding
• - Knowledge of modern visual trends
• - Familiarity with analytics and growth tracking
• - Basic understanding of production workflows

Ideal Candidate Profile

We are looking for someone who is:

• - Creative and execution-oriented
• - Trend-aware but not trend-dependent
• - Fast-learning and adaptable
• - Strong in communication and presentation
• - Aesthetic-focused and detail-oriented
• - Comfortable with modern content culture
• - Confident contributing ideas independently
• - Passionate about building strong brands

What We Avoid

This role is NOT suitable for candidates who:

• - Only schedule posts without strategy
• - Lack understanding of audience psychology
• - Cannot adapt quickly to platform changes
• - Need constant supervision
• - Lack originality or creative thinking
• - Depend completely on copying trends

Interview / Application Instructions

Kindly bring along:

• - Updated Resume / CV
• - Previous Work Experience Details
• - Portfolio / Social Media Work
• - Instagram Handle (if applicable)
• - Reel or Content Examples
• - Any relevant supporting documents

Apply & Share Your CV/Resume now to confirm your interview slot.

We look forward to meeting you.

Contact Details - Company Profiles

About Our Brands - Sanatan Sanctuary

A modern spiritual and pooja lifestyle brand focused on premium devotional experiences, pooja essentials, spiritually inspired products, and modern luxury aesthetics.

Brand Google Business Profile: https://share.google/bSI25vk2lhMx0QgP7

Brand Website:  https://sanatansanctuary.com/

Brand Social Media URLs:

Instagram: https://www.instagram.com/sanatansanctuaryindia

YouTube:  https://youtube.com/@sanatansanctuaryindia

ORIGINAL GANGSTER (Parent Company)

A modern brand ecosystem focused on digital-first branding, creative execution, content-driven growth, modern commerce systems, and scalable brand building.

Brand Google Business Profile: https://share.google/EAsOD8I9PIIWts1s3

Brand Website:  https://originalgangsterindia.com/

Brand Social Media URLs:

Instagram (Asia):  https://www.instagram.com/originalgangster.asia

Instagram (India):  https://www.instagram.com/originalgangster.in

LinkedIn:  https://in.linkedin.com/company/original-gangster-in

Point of Contact:  Ashwani Verma

Phone: 9971515589

Email:  meet.sanatansanctuary@gmail.com