Social Media Specialist

Social Media Specialist & Meta Ads Expert (E-commerce & Course Ads)

We are looking for a highly skilled Social Media Specialist & Meta Ads Expert who can manage, optimize, and scale paid advertising campaigns for E-commerce brands and Online Courses / Info Products while building a strong organic social presence.

The ideal candidate must have hands-on experience generating sales and leads profitably using Meta (Facebook & Instagram) ads, understanding customer journeys, funnels, and conversion psychology.

📌 Job Type

Full-Time | Work From Office

8 Hours per Day | 6 Days a Week

Immediate Joiners Preferred

🔥 Key Responsibilities

📢 Social Media Management

Manage and grow Instagram & Facebook pages for E-commerce and Course brands

Create content strategy focused on sales, trust building, and authority positioning

Plan monthly posting calendar (reels, carousels, testimonials, educational posts)

Write conversion-focused captions and CTAs

Monitor engagement, comments, and DMs

Increase organic reach, brand trust, and community engagement

🎯 Meta Ads Management (E-commerce & Course Ads)

• E-commerce Ads
• Plan and run Purchase Conversion campaigns
• Catalog sales and Advantage+ shopping campaigns
• Product testing campaigns for new SKUs
• Retargeting for ATC, VC, and past buyers
• Scaling winning ad sets and creatives
• Work on upsell / cross-sell strategy
• Course / Info-product Ads
• Lead generation campaigns for webinar / VSL / consultation
• Conversion campaigns for course sales
• Funnel-based retargeting (video viewers, leads, page visitors)
• Evergreen and launch campaign strategy
• Creative angle testing (pain-based, transformation, proof-based)
• Common Ads Responsibilities
• Audience research and custom audience creation
• Pixel setup, events tracking, and troubleshooting
• Creative and copy A/B testing
• Budget scaling strategies
• Optimize campaigns to reduce CPA/CPL and increase ROAS
• Daily performance monitoring

📊 Analytics & Reporting

• Weekly and monthly performance reporting
• Analyze key metrics (ROAS, CPA, AOV, CTR, CPC, CPL)
• Funnel drop-off analysis
• Suggest data-driven improvement strategies
• Competitor ad research

✅ Requirements

• 3–4 years experience in Social Media & Meta Ads (E-commerce or Course niche preferred)
• Strong understanding of Meta Business Manager & Ads Manager
• Proven experience generating sales and qualified leads
• Knowledge of funnel strategy and customer journey
• Experience in scaling ad budgets
• Basic Canva / Photoshop skills
• Understanding of landing pages and CRO basics
• Data-driven mindset
• Strong communication skills

⭐ Preferred (Bonus Skills)

• Experience with Shopify / WooCommerce brands
• Experience running webinar or VSL funnels
• Understanding of email / WhatsApp automation
• Competitor ad library research skills