Head of Marketing

Campaign Management- Team Lead- Insurance

About Paytm
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Role:
We are looking for an experienced Campaign Manager who can assist in the Planning, Execution, and Optimization of our digital campaigns.
Responsibilities:
● The role will include conceptualizing, drafting, and executing campaigns on various platforms. ● Formulate segments & target pipelines suited to each of the categories and campaigns. ● Running campaigns on Paytm properties and other digital paid media. ● Measurement of campaign performance and maintaining performance data. ● Coordinating with various stakeholders for creatives, campaign segments, data analytics, etc.
Requirements:
● End to End Campaign Management. ● Should have 1-3 years of experience in campaign management in the Insurance domain or Fintech digital space. ● Good understanding of Marketing Automation tools like Clevertap, Moengage, etc. ● Bachelor's degree from an accredited university or college. ● Proficient in MS Office. ● In-depth understanding of customer behavior, browsing and transacting trends, visual merchandising, and execution. ● Ability to identify workflows and formulate processes. ● Ability to define metrics for measurement.
Why join us?
A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager
Compensation
If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the sto

Experience Level

Senior Level