Digital Marketing

Job Description – Digital Marketing Executive

Position: Digital Marketing Executive

Experience: 2–4 years

Location: Delhi NCR / Noida

Employment: Full Time

Key Responsibilities

- Website traffic aur online sales badhana.

- SEO – Google ranking improve karna, keywords research, on-page/off-page SEO.

- Google Ads campaigns create, manage aur optimize karna.

- Meta Ads (Facebook & Instagram) campaigns manage karna.

- Instagram, Facebook, YouTube aur other social-media accounts manage karna.

- Daily/weekly social-media posts, reels aur product content ka planning.

- Product pages ke title, description, keywords, images aur SEO optimize karna.

- Google Search Console aur Google Analytics/GA4 monitor karna.

- Website visitors, leads, sales aur conversion ka analysis karna.

- B2B customers ke liye lead-generation campaigns chalana.

- B2C website ke liye sales/conversion campaigns chalana.

- Remarketing/retargeting campaigns manage karna.

- Competitors ki online marketing aur pricing/keywords ka analysis karna.

- Email/WhatsApp marketing campaigns ka coordination.

- Marketing agencies/freelancers ke kaam ko monitor karna, agar applicable ho.

- Monthly marketing report prepare karna: Traffic, Leads, Ad Spend, Sales, ROAS, Conversion Rate.

Preferred Skills

- Google Ads

- Meta Ads

- SEO

- Google Analytics 4

- Google Search Console

- Keyword Research

- Canva / basic graphic design

- Reels/short-video content understanding

- Shopify knowledge

- E-commerce marketing

- Excel/Google Sheets

Business Experience Preferred

Experience in any of the following is a plus:

Gems | Jewellery | Crystals | Spiritual Products | Fashion Accessories | E-commerce

Candidate Must Be

- Result-oriented

- Analytical

- Creative

- Honest and responsible

- Able to work independently

- Comfortable with sales targets and monthly reporting

KPIs

Candidate ka performance in metrics par measure kiya jayega:

1. Website traffic

2. Organic Google traffic

3. Qualified B2B leads

4. B2C sales

5. Conversion rate

6. Advertising ROAS

7. Cost per lead/customer

8. Social-media growth and engagement

Salary: Experience aur capability ke according.

Important: Candidate ko sirf posts banana nahi aana chahiye. Usko traffic → leads → customers → sales ka complete digital marketing funnel samajhna chahiye.