Digital Marketing Specialist

Job Description: Digital Marketing Specialist (Real Estate)PositionDigital Marketing Specialist – Real Estate

Experience3–4 years (Real Estate experience preferred)

Employment TypeFull-time

About the RoleWe are looking for a young, dynamic, and performance-driven Digital Marketing Specialist with a strong understanding of the current real estate market. The ideal candidate should be passionate about digital marketing, stay updated with industry trends, and have hands-on experience in planning, executing, and optimising high-performing marketing campaigns that generate quality leads and maximise ROI.

• Key ResponsibilitiesPlan, execute, and optimise digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.
• Develop and manage performance marketing strategies focused on lead generation and conversions.
• Analyse campaign performance, identify trends, and provide actionable insights to improve results.
• Monitor key performance metrics such as CPL, CPC, CTR, ROAS, conversion rate, and ROI.
• Understand current real estate market trends, customer behaviour, and competitor activities to create effective marketing strategies.
• Coordinate with the sales team to improve lead quality and campaign effectiveness.
• Manage SEO, SEM, social media marketing, email marketing, and remarketing campaigns.
• Prepare weekly and monthly performance reports with recommendations for continuous improvement.
• Stay updated with the latest digital marketing tools, AI technologies, and platform updates.
• Required SkillsStrong knowledge of Performance Marketing (Google Ads & Meta Ads).
• Experience in analysing campaign performance and optimising budgets.
• Understanding of the current real estate market and customer buying behaviour.
• Knowledge of Google Analytics, Google Tag Manager, Meta Business Suite, and CRM tools.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Creative mindset with a data-driven approach.
• Preferred QualificationsBachelor's degree in Marketing, Business, or a related field.
• Certifications in Google Ads, Meta Blueprint, or Google Analytics are an advantage.
• Experience in the real estate industry is highly preferred.
• What We're Looking ForYoung, energetic, and passionate about digital marketing.
• Up-to-date with the latest digital marketing trends and technologies.
• Results-oriented with a strong focus on lead generation and campaign performance.
• Self-motivated, proactive, and eager to learn.
• Able to thrive in a fast-paced, target-driven environment.
• Key Performance Indicators (KPIs)Quality leads generated.
• Cost per Lead (CPL).
• Return on Ad Spend (ROAS).
• Conversion Rate.
• Campaign ROI.
• Lead-to-Site Visit and Lead-to-Sale conversion performance.