Digital Marketing Specialist

Key Responsibilities

Plan, execute, monitor, and optimize Google Ads campaigns for maximum ROI. • Manage and optimize Alibaba.com, IndiaMART, and other B2B portals. • Generate quality B2B inquiries through digital platforms. • Manage the company's Meta (Facebook & Instagram) and LinkedIn pages. • Create engaging social media calendars and content. • Design brochures, product catalogues, banners, flyers, social media creatives, and promotional material using Canva. • Knowledge of Adobe Photoshop and CorelDRAW will be an added advantage. • Monitor campaign performance using analytics and prepare monthly reports. • Coordinate with the sales team to improve lead quality and conversions. • Update website content whenever required. • Stay updated with the latest digital marketing trends and competitor activities. • Use modern AI tools to improve content creation, marketing efficiency, and productivity.

Minimum 1 year of hands-on experience in Digital Marketing. • Excellent hands-on experience in Google Ads (Search, Display, Performance Max, etc.). • Fluent spoken and written English is mandatory.Strong knowledge of Alibaba.com, IndiaMART, and other B2B platforms. • Good understanding of Meta Business Suite (Facebook & Instagram). • Experience managing LinkedIn company pages and campaigns. • Excellent knowledge of Canva. • Knowledge of AI tools (ChatGPT, Gemini, Canva AI, etc.) is mandatory. • Good understanding of SEO, lead generation, and digital marketing fundamentals. • Strong communication, analytical, and problem-solving skills. • Ability to manage work independently with minimal supervision. • Positive attitude and willingness to learn.