Education & Training Head

Job Role: Head – Education & Training Business (ERP & Finance)Role Objective (Non-Negotiable)Build and scale a profitable education & training vertical for Ashrey Consulting focused on:

• ERP (especially SAP)
• Finance transformation
• Industry-ready skills for finance professionals

👉 This role owns end-to-end business creation: Product + Partnerships + Revenue

• Scope of BusinessTarget AudienceCFOs / Finance Leaders (executive programs)
• CA students & CA dropouts
• B.Com / M.Com graduates (with/without experience)
• Working professionals in finance
• Offerings to BuildCertification programs (ERP + Finance)
• Short-term practical courses (MIS, SAP, ITGC)
• Corporate training modules
• Workshops / bootcamps
• Key Responsibilities1. Business Build & Strategy (Core Ownership)Define:
• Course portfolio
• Pricing strategy
• Revenue model (B2C + B2B)
• Create roadmap for:
• Short-term courses
• Flagship programs
• Build a scalable training business model
• 2. Course Development (With You & Core Team)Work with founders and domain experts to:
• Structure curriculum
• Define learning outcomes
• Design practical, industry-relevant modules
• Ensure content is aligned with:
• Real ERP use cases
• Finance transformation problems

👉 Not academic. Must be industry-first learning

• 3. Institutional & Government Tie-UpsBuild partnerships with:
• Colleges (B.Com, M.Com)
• CA coaching institutes
• Skill development bodies
• Government initiatives / programs
• Drive:
• MoUs
• Revenue-sharing models
• Batch onboarding through institutions
• 4. Marketing & Demand GenerationOwn complete marketing strategy:
• Digital campaigns
• Webinars / seminars
• Campus activations
• Use tools like Zoho Campaigns for:
• Lead generation
• Nurturing
• Position Ashrey as a career enabler, not just trainer
• 5. Sales & Revenue OwnershipDrive:
• Student enrollments
• Corporate training deals
• Build and manage:
• Counselling / conversion funnel
• Optimize:
• Lead → Enrollment conversion
• 6. Program Delivery OversightCoordinate:
• Trainers (internal/external)
• Batch schedules
• Ensure:
• Quality delivery
• Student satisfaction
• Build:
• Feedback loops
• Placement / outcome tracking
• 7. Brand Building (Long-Term)Position Ashrey Consulting as:
• ERP training authority
• Finance transformation learning partner
• Build credibility in:
• CA ecosystem
• CFO community
• Key KPIs (Very Important)Business MetricsMonthly revenue (courses + training)
• Number of enrollments
• Institutional tie-ups closed
• Growth MetricsLead generation volume
• Conversion rates (lead → enrollment)
• Repeat / referral enrollments
• Strategic MetricsNumber of colleges / govt partnerships
• Corporate training engagements
• Ideal Candidate ProfileExperience5–10 years in:
• EdTech / training business
• Consulting-led education programs
• Skill development initiatives
• Strong Fit BackgroundsEdTech companies (mid-size, not just sales role)
• CA / finance background with business mindset
• Someone who has built or scaled programs, not just sold them
• Must-Have SkillsBusiness thinking (P&L orientation)
• Partnership building (institutions, govt bodies)
• Marketing + sales integration
• Strong communication with:
• Students
• Faculty
• CXOs
• Big AdvantageExposure to:
• SAP or ERP ecosystem
• CA / finance education space
• What This Role Is NOTNot an academic coordinator
• Not a trainer
• Not just a marketing manager

👉 This is a Business Head – Education Vertical