Email Marketing

Job Title : Lead Generation Specialist - Email Marketing Department

Sales & Business Development — Lead Generation

Reports To Lead Generation Team Lead / Head of Sales & Operations

Location : Noida Sec 8 (in-office role)

Employment Type : Full-time

Experience Required : 2–4 years in email marketing, outbound lead generation, or sales development

Compensation : Base salary + performance-based incentive/commission on qualified appointments and conversions

Role Summary

The Email Marketing Lead Generation Specialist owns TecMax Digital's outbound email channel — identifying the right prospects across the UK, USA, Canada, and Australia, running personalized cold email campaigns, and converting replies into qualified, booked appointments for the Business Development Manager (BDM) team. This is a quota-carrying role focused on volume, quality, and consistent pipeline contribution.

Key Result Areas (KRAs)

KRA What it means day-to-day Prospect Research & List Building Build and maintain targeted, accurate prospect lists by industry, region, and business type; identify the correct decision-maker for each account. Personalized Campaign Execution Write and send personalized outbound email sequences, using real findings (e.g. site speed, security, AI/GEO search visibility) as hooks rather than generic templates. Deliverability & Compliance Maintain sender/domain reputation, manage opt-outs promptly, and ensure every campaign complies with CAN-SPAM (US), CASL (Canada), PECR/GDPR (UK), and the Spam Act (Australia). Lead Qualification & Handoff Qualify inbound replies against the Authority/Need/Timing/Interest framework, log complete notes in the CRM, and schedule appointments the BDM team can convert. Reporting & Continuous Improvement Track open, reply, and booking rates; run structured A/B tests on subject lines and sequences; report results weekly and act on what's working.

Key Performance Indicators (KPIs)

KPI Target (Guide) Personalized emails sent Open rate To be set by manager (volume target) Why it matters Consistent outreach volume drives pipeline Target range set by manager Signals subject line and list quality Reply rate Qualified appointments booked / month Target range set by manager Signals message relevance and personalization quality Target set by manager Appointment show-rate Appointment-to-proposal conversion Target set by manager Primary measure of pipeline contribution Reflects quality of qualification, not just volume Target set by manager CRM data hygiene 100% of bookings logged with complete notes Confirms leads passed to BDMs are genuinely sales-ready Ensures a clean handoff and accurate reporting.

What You'll Need

● 2–4 years of experience in email marketing, outbound lead generation, or a sales development (SDR) role — agency or B2B experience preferred ● Excellent written English and strong attention to detail ● Working familiarity with email outreach/automation tools (e.g. Instantly, Lemlist, Apollo, HubSpot, or similar) and CRM systems ● A basic working knowledge of digital marketing and web development concepts ● A data-driven mindset — comfortable reading open/reply metrics and adjusting campaigns accordingly ● Self-motivated, organized, and comfortable working toward monthly targets

Growth Path

Strong performers can progress to Senior Email Marketing Specialist, Lead Generation Team Lead, or move into a Business Development Manager (BDM) closing role as capacity and performance allow.