Growth Lead

We're Hiring: Growth Lead @ Cosma Fertility | Noida

Location: Noida - Sector 62 (Work from Office)

Experience: 5–10 Years

Reports to: CEO

CTC – 12-16 LPA

Industry: Healthcare

Employment Type: Full-Time

About Cosma Fertility

At Cosma Fertility, we're transforming fertility care with innovative, science-backed, and patient-centric solutions. Cosma is a women's health and fertility company building science-led products and services for the Indian market. We design, manufacture and distribute non-hormonal fertility products, and we work with a national network of fertility specialists, diagnostic labs and partner clinics. Our mission is to make fertility treatment more accessible, affordable, and personalized through technology, strategic partnerships, and community outreach.

We are looking for a passionate and results-driven Growth Lead to drive business growth, patient acquisition, strategic partnerships, and brand expansion.

Key Responsibilities

• Develop and execute growth strategies to increase patient acquisition and revenue.
• Own the North Star metric: 100 → 500 leads/month by Day 90
• Manage the paid marketing team, review daily numbers, kill underperforming ads, scale winners
• Diagnose and fix funnel drop-offs across the patient journey
• Build the WhatsApp automation flows, referral program, and retention loops
• Coordinate with telecallers, patient care coordinators, and field BDMs — the connective tissue between growth and operations
• Own the CEO’s weekly growth dashboard
•  Sit in on every subsequent hire’s final interview.
• Build and manage referral networks with gynaecologists, IVF specialists, hospitals, diagnostic centres, and healthcare partners.
• Lead digital marketing initiatives, including Google Ads, Meta Ads, SEO, CRM, email marketing, and performance campaigns.
• Plan and execute offline marketing activities such as health camps, awareness programs, doctor engagement events, and corporate wellness initiatives.
• Identify and establish strategic partnerships with hospitals, corporates, NGOs, pharmacies, and healthcare organizations.
• Monitor growth metrics, campaign performance, conversion rates, and ROI, and provide actionable insights.
• Collaborate with sales, marketing, and operations teams to optimize the patient journey and improve conversions.
• Lead and mentor cross-functional teams to achieve business objectives.

Required Qualifications

• 2–4 years of demonstrated ownership in growth, operations, or strategy roles.
•  Bachelor’s degree from a strong program (engineering, commerce, or equivalent rigor).
•  Proven track record of shipping something with measurable impact — a P&L, a funnel lift, a launch, a team build.

What We Offer

• Competitive salary with performance-based incentives.
• Opportunity to work with a fast-growing healthcare startup.
• High ownership and direct exposure to leadership.
• Career growth in a rapidly expanding organization.
• Collaborative and innovation-driven work environment.