Social Media Executive

ocial media management

Content creation and copywriting

Digital marketing fundamentals

Graphic design tools (e.g., Canva, Adobe Creative Suite)

Social media analytics and reporting

Paid social media advertising

Creativity and storytelling

Strong communication and interpersonal skills

Time management and multitasking

Knowledge of SEO and content marketing (preferred)

Develop and execute social media strategies aligned with business and marketing objectives.

Create, schedule, and publish engaging content across platforms such as Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and other relevant channels.

Manage daily social media activities, including posts, stories, reels, and live sessions.

Monitor, respond to, and engage with followers, comments, messages, and online communities.

Plan and manage content calendars to ensure consistent brand communication.

Coordinate with graphic designers, content writers, and marketing teams to produce high-quality content.

Monitor social media trends, competitor activities, and industry developments to identify content opportunities.

Run and optimize paid social media campaigns to increase reach, engagement, and conversions.

Track and analyze key performance metrics such as reach, engagement, follower growth, click-through rates, and ROI.

Prepare periodic performance reports and provide recommendations for improvement.

Ensure all content aligns with brand guidelines and maintains a consistent brand voice.

Collaborate with influencers, partners, and brand ambassadors for promotional campaigns.