Social Media Executive

Job Description – Social Media ManagerPositionSocial Media Manager

DepartmentMarketing & Branding

LocationNational Global Academy

Employment TypeFull-Time

Job SummaryWe are looking for a creative, strategic, and result-oriented Social Media Manager to strengthen our online presence, increase brand awareness, and generate quality student enquiries. The ideal candidate should have experience creating engaging content, managing multiple social media platforms, and executing successful digital marketing campaigns.

• Key ResponsibilitiesDevelop and execute social media strategies aligned with the academy's marketing goals.
• Create engaging content, including reels, videos, graphics, carousels, stories, and posts.
• Manage daily activities across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
• Plan and maintain a monthly content calendar.
• Coordinate with the design and video editing teams for high-quality content production.
• Write compelling captions, hashtags, and CTAs to maximise engagement.
• Monitor social media trends and implement innovative content ideas.
• Run and optimise paid social media campaigns to generate leads.
• Track KPIs such as reach, engagement, followers, enquiries, and conversions.
• Respond to comments, messages, and reviews professionally.
• Collaborate with the admissions and marketing teams for promotional campaigns, events, and student success stories.
• Analyse campaign performance and prepare weekly and monthly reports.
• Required SkillsStrong knowledge of Instagram, Facebook, YouTube, LinkedIn, and emerging social platforms.
• Experience with Meta Business Suite, Ads Manager, and social media analytics tools.
• Basic understanding of SEO and digital marketing.
• Excellent copywriting and communication skills.
• Creative mindset with an eye for branding and visual storytelling.
• Knowledge of Canva, Adobe Creative Suite, or similar design tools is an advantage.
• Ability to manage multiple projects and meet deadlines.
• QualificationsBachelor's degree in Marketing, Mass Communication, Digital Marketing, or a related field.
• 2–5 years of experience as a Social Media Manager or Digital Marketing Executive.
• Experience in the education or training industry is preferred.
• Key Performance Indicators (KPIs)Monthly follower growth
• Engagement rate
• Reach and impressions
• Lead generation through social media
• Reel and video performance
• Website traffic from social channels
• Student enquiry conversions

SalaryAs per industry standards, based on experience and skills.

• BenefitsPerformance-based incentives
• Professional growth opportunities
• Skill development and training
• Friendly and collaborative work environment
• Paid leave and company holidays