Digital Marketing Executive

Company: CarSpaa Detailing Studio

Location: Tricity (Chandigarh, Mohali, Zirakpur)

Position Type: Full-Time / Contract

​Job Summary

​We are looking for a creative and results-driven Digital Marketing Specialist to lead the online presence of our premium car detailing studio. The ideal candidate will be responsible for showcasing our high-end services—including Ceramic Coating, PPF, and Graphene/Borophene treatments—to a local audience. You will manage all social channels, execute paid ad campaigns, and ensure our brand remains the top choice for automotive care in the region.

​Key Responsibilities

​1. Social Media Management (Instagram & Facebook)

​Capture and edit high-quality Photos and Reels of luxury cars undergoing detailing.

​Write engaging captions in a mix of English and Hinglish to connect with the local audience.

​Engage with followers, respond to comments/DMs, and grow the community.

​Stay updated with trending automotive audio and transition styles for Reels.

​2. Performance Marketing (Meta Ads)

​Set up and optimize Facebook & Instagram Ad campaigns targeting car enthusiasts and luxury vehicle owners in the Tricity area.

​Run Lead Generation campaigns to book appointments for premium coating services.

​Monitor ROI, A/B test ad creatives, and manage the monthly ad budget.

​3. YouTube Content Strategy

​Manage the CarSpaa YouTube channel, including uploading long-form detailing videos, "Before & After" transformations, and educational content.

​Optimize video titles, descriptions, and tags for SEO.

​Design eye-catching thumbnails that drive high Click-Through Rates (CTR).

​4. Website & SEO Maintenance

​Keep the website updated with current service packages and pricing.

​Improve local SEO to ensure the studio ranks #1 for "Car Detailing in Chandigarh/Mohali."

​Manage Google Business Profile (GBP) to collect and highlight customer reviews.

​Required Skills & Qualifications

​Experience: 1–3 years in digital marketing (experience in the automotive or luxury lifestyle sector is a major plus).

​Content Creation: Proficiency in mobile video editing apps (CapCut, VN, or InShot) and design tools like Canva or Photoshop.

​Ads Expertise: Proven track record of running successful Meta Ads Manager campaigns.

​Local Knowledge: Familiarity with the Tricity market and local customer preferences.

​Communication: Fluent in Hinglish/Punjabi for authentic social media engagement.

​What We Offer

​Opportunity to work with premium luxury vehicles daily.

​Creative freedom to build a brand from the ground up.

​Performance-based incentives for lead conversion.